Faculty News

Professor Minah Jung's joint research on approval taglines and perception of political ads is spotlighted

Excerpt from Pacific Standard -- "After viewing each ad, participants rated it for believability and bias, and assessed the sponsoring candidate in terms of honesty, sincerity, and qualifications for the job. For the second study, the 338 participants read and evaluated fictional campaign ads that did or did not conclude with the tagline. The results: 'Not only did the "stand by your ad" tagline enhance the perceived believability of policy attack ads,' the researchers write, 'it also produced more positive evaluations for the ads' sponsoring candidates.'"

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