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Professor Priya Raghubir discusses Weight Watchers' new "Beyond the Scale" campaign

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Excerpt from MarketWatch -- "More than 90% of people said they believe it’s better to eat a well-balanced diet than to use diet products in a 2015 survey of 2,000 Internet users by market research company Mintel. ... As a result, there has been a shift from touting the explicit weight-loss benefits of fitness and food products to promoting an overall lifestyle that is sustainable, said Priya Raghubir, the chair of the marketing department at New York University’s Stern School of Business."

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