Share / Print
Faculty News

Professor Thomaï Serdari offers insights on Chanel's decision to feature South Korea's G-Dragon in a new short film

luxury daily logo feature
Excerpt from Luxury Daily -- "'G-Dragon is the most influential cultural icon in Asia today,’ said Thomaï Serdari, Ph.D., founder of PIQLuxury, co-editor of Luxury :History Culture Consumption and adjunct professor of luxury marketing at New York University, New York. ‘His music and fashion style have contributed to an unprecedented increase in followers who also happen to cross two generations: millennials and Generation Z,’ she said. ‘These are young adults who have developed a taste for luxury early in life, have disposable income, primarily due to their families, and have also traveled abroad.’”

Read more