NYU Stern - Gary Lilien - Visiting Professor of Marketing

Biography

Gary L. Lilien will join New York University Stern School of Business as a Visiting Professor of Marketing in Spring 2012. He will teach business-to-business marketing.

Professor Lilien is Distinguished Research Professor of Management Science at the Smeal College of Business at Penn State, where he has been since 1981. He is Research Director of the Institute for the Study of Business Markets (ISBM) at Penn State, which he cofounded in 1983. The organization is aimed at fostering research and interchange in business-to-business markets, and now has more than 70 sponsoring firms. From 1973 to 1981 Professor Lilien was a member of the faculty at the MIT Sloan School of Management.

Professor Lilien’s research interests include marketing engineering, market segmentation, new product modeling, marketing mix issues for business products, bargaining and negotiations, modeling the industrial buying process, the implementation of marketing science and innovation diffusion modeling. He is the author or co-author of 12 books, including Marketing Models with Phil Kotler, Marketing Engineering and Principles of Marketing Engineering, as well as over 100 professional articles.

Professor Lilien is an Inaugural INFORMS Fellow, an Inaugural Fellow of the European Marketing Academy and an Inaugural Fellow for the INFORMS Society for Marketing Science. He was honored as a Morse Lecturer for INFORMS and received the Kimball medal for distinguished contributions to the field of operations research. He has received honorary doctorates from the University of Liege and University of Ghent in Belgium, and Aston University in the United Kingdom, and received the 2008 AMA/Irwin/McGraw Hill Educator of the Year award. In 2010, the ISMS-MSI Practice Prize, a global award for the best applied work in marketing science, was renamed the Gary Lilien ISMS-MSI Practice Prize in his honor.

Professor Lilien serves on the editorial boards of the Journal of Marketing and the International Journal for Research in Marketing, is a functional editor for marketing at Interfaces and is an associate editor at Marketing Science. He was also a departmental editor for marketing at Management Science and was editor-in-chief of Interfaces.

Professor Lilien received a B.S., an M.S. and a D.Eng.Sci. in Operations Research from Columbia University.