Experience Faculty & Research

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Michael Sciandra

Michael Sciandra

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 803
New York, NY 10012

E-mail msciandr@stern.nyu.edu

Biography

Michael Sciandra will join New York University Stern School of Business as a Visiting Assistant Professor of Marketing in January 2015. He teaches Marketing Research at the undergraduate level. Professor Sciandra received his MBA from the Boler School of Business, John Carroll University and his PhD in Marketing from the Katz Graduate School of Business, University of Pittsburgh in December 2014.

Professor Sciandra's research interests focus on consumer and marketer communications and includes topics such as consumer advice utilization, word-of-mouth, social media, and in-store mobile device use.

Research Interests

  • Consumer and marketer communications

Courses Taught

  • Research for Customer Insights

Academic Background

MBA
Boler School of Business, John Carroll University

PhD
Katz Graduate School of Business, University of Pittsburgh