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Russell S. Winer

Russell S. Winer

Joined Stern 2003

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, Rm. 910
New York, NY 10012

E-mail rwiner@stern.nyu.edu
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Russell S. Winer is the William Joyce Professor of Marketing at the Stern School of Business, New York University. He received a B.A. in Economics from Union College and an M.S. and Ph.D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbilt universities and the University of California at Berkeley. He has written three books, Marketing Management, Analysis for Marketing Planning and Product Management, a research monograph, Pricing, and has co-edited The History of Marketing Science. He has authored over 80 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. Professor Winer has served two terms as the editor of the Journal of Marketing Research, has been an Associate editor for the Journal of Consumer Research, a Senior Editor for Marketing Science, and is currently a Senior Editor for the International Journal of Research in Marketing. He is a past Executive Director of the Marketing Science Institute in Cambridge, Massachusetts. Professor Winer is a founding Fellow of both the INFORMS Society for Marketing Science and the American Marketing Association and is the 2011 recipient of the American Marketing Association/Irwin/McGraw-Hill Distinguished Marketing Educator award.

Research Interests

  • Customer relationship management
  • Consumer choice models
  • Psychological aspects of price
  • Use of information technology in marketing

Courses Taught

  • Executive Education
  • Marketing Concepts

Academic Background

Ph.D., Industrial Administration, 1977
Carnegie Mellon University

M.S., Industrial Administration, 1975
Carnegie Mellon University

B.A., Economics, 1973
Union College

Awards & Appointments

American Marketing Association/Irwin-McGraw Hill Marketing Educator of the Year 2011
INFORMS Society for Marketing Science Inaugural Fellow 2008
Direct Marketing Association Educator of the Year 2003
Fordham University Pricing Center Lifetime Achievement Award 2002

Selected Publications

Venkatraman, V. et.al (2015)
Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling
Journal of Marketing Research, 52 (August), 436-452

Tully, S.M. and R.S. Winer (2014)
The Role of the Beneficiary in Willingness to Pay for Socially Responsible Products: A Meta-analysis
Journal of Retailing, 90 (2), 255-274

Inman, J.J., R.S. Winer, & R. Ferraro (2009)
The Interplay Between Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making
Journal of Marketing, 73 (September), 19-29

Winer, R.S. (2001)
A Framework for Customer Relationship Management
California Management Review, 43 (Summer), 89-105

Villas-Boas, J.M. & R.S. Winer (1999)
Endogeneity in Brand Choice Models
Management Science, 45 (October), 1324-1338

Winer, R.S. (1986)
A Reference Price Model of Demand for Frequently-Purchased Products
Journal of Consumer Research, 13 (September), 250-256

Related News & Research

Professor Russell Winer is interviewed about consumer choice, marketing and social media

Professor Russell Winer explains why many consumers don't like no-tipping policies at restaurants

Professor Russell Winer explains why Taco Bell is marketing to a young demographic

Professor Russell Winer discusses the evolution of Super Bowl advertising

Professor Russell Winer discusses the backlash against Starbucks' red cups

Research co-authored by Professors Masakazu Ishihara and Russell Winer is spotlighted

Prof. Russell Winer on the iPhone as a status symbol

Prof. Russell Winer's research on socially responsible goods is highlighted

Prof. Russell Winer on the high cost of movie theater popcorn

Prof. Russell Winer on Ryder's new ad campaign

Prof. Russell Winer discusses his research on consumers' willingness to pay more for socially responsible goods

Mapping Mobile @NYU Stern

NYU Stern Study Shows Customers Are Willing to Pay More for Socially Responsible Products

Prof. Russell Winer on product placement on TV

The Center for Measurable Marketing Hosts "Measuring and Managing Brands in a Digital World"

Prof. Russell Winer on Coca-Cola's anti-obesity ad campaign

Prof. Russell Winer on retail as a marketing medium for HBO's "Girls"

NYU Stern Experts Available for Comment on Black Friday, Small Business Saturday & Cyber Monday

NYU Stern to Host Conference on “Measurable Marketing in the Path-to-Purchase”

Practitioners and Academics Convene for 2012 “Measurable Marketing in a Social World” Conference

Areas of Expertise


  • Advertising
  • Food
  • Internet & Computers
  • Sports


  • Advertising/Marketing/PR Strategies
  • Consumer Psychology/Behavior
  • Customer Relationship Management
  • Digital Marketing/Advertising
  • Market Research
  • Pricing