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Department
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New York University
Stern School of Business
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New York, NY 10012-1118
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| Title: |
Studying
the Accuracy of Managers' Perceptions:
A Research Odyssey |
| Author(s): |
John M. Mezias
William H. Starbuck |
| Abstract
Text: |
Much organizational activity
and academic research relies on the accuracy of managers'
perceptions. However, few studies have assessed the accuracy
of managerial perceptions, and these studies indicate that
managers' perceptions are often very inaccurate. This article
discusses an odyssey into the study of managerial perceptions
spanning two decades and two empirical studies. It depicts
the evolution of research questions, samples, study designs,
problems with such research, and inferences drawn. It also
identifies some errors that tend to be especially large and
suggests some corrective actions. These corrective actions
include using education and training to inform managers about
organizational and environmental properties, exploiting improved
technology, helping organizations to identify and correct
misperceptions, and designing robust organizations that can
tolerate misperceptions.
|
| Will
be Published in: |
Forthcoming in the British Journal
of Management, 13, 2002 |
| Paper
Copy Available: |
No
|
| Electronic
Copy Available: |
No |
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