Business Strategy Analysis, B01.1101 |
The purpose of this assignment is:
1) to give you practice in applying the tools from the "Formulating
Competitive Strategy" lecture and readings to a very important current
"live" case.
2) to help you evaluate accurately the strategic situation in which AMD
finds itself in the microprocessor industry.
Instructions
See my BSA Web Page & click Intel vs. AMD for Key Articles for your paper.
Read the Speech of Jerry Sanders CEO of AMD "How to Compete with and 800 pound Gorilla".
The case you have received in the case packet, Intel Corp., 1968-97 tells
primarily the Intel side of the case. To complete the case, you will need
to research, in the popular business press, 1) the Advanced Micro Devices
side and, also, 2) the actions that Intel has taken since 1997. To keep
this assignment do-able, the course web page contains a list of required
and optional links.
To get recent securities analysts reports on AMD and Intel go to my USEFUL
RESEARCH SOURCES on the first page of my course outline on my course web
page. Click it and then click BOBST LIBRARY DATABASES; go down alphabetically
to INVESTEX. Click it and then click that you do have permission from NYU
to use Investex. Then type in AMD and then Intel for latest research reports
Group Assignment
The case preparation note you are to submit, as a team, is to contain the
following sections, in the order listed, and in no more than 4 pages double-spaced,
12 pt. type with one-inch margins.