Mixed Bundling in Duopoly

Mixed Bundling in Duopoly

by

Nicholas Economides*

November 1993

Abstract

We present a model where producers of complementary goods have the option to practice mixed bundling. In the first stage of a two- stage game, firms choose between a mixed bundling and a non- bundling strategy. In the second stage, firms choose prices. We show that mixed bundling is a dominant strategy for both firms. However, when the composite goods are not very close substitutes, at the bundling-bundling equilibrium both firms are worse off than when they both commit not to practice mixed bundling.

* Stern School of Business, New York, NY 10012, tel. (212) 998-0864, fax (212) 995-4218, e-mail: neconomi@stern.nyu.edu, www: http://www.stern.nyu.edu/networks/

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