Article 17 of 1165 Business
For the battered telecom industry, the coming year
could offer more of the same: Rivalry and recession - TELECOM
AND DRUGS: TWO FOR 2002 ELLEN SIMON
12/30/2001 The Star-Ledger Newark, NJ FINAL
Page 001 (c) 2001. The Star-Ledger. All rights
reserved.
The bruised telecom industry won't have time to lick its
wounds next year.
Telecom companies faces new technology and new competition,
both of which could lower already-thinning profits. That, in
turn, could lead to more job cuts.
Telco services and equipment are roughly 9 percent of the
gross national product, according to Nicholas Economides
, professor of economics at New York University's Stern
School of Business. So bad times in telco mean bad times,
period.
"The telecom bubble is the first to lead the economy into a
recession; it may be the first to lead it out," said Joe
Porus, director of research and analysis at Total Research
Corp. in Princeton. "Everything goes in cycles. I can't see
this thing being down on the canvas forever. The question is,
how do companies survive until it gets up."
For now, bad news has become a regular occurrence, and it
keeps coming.
Handset maker Motorola Inc. announced another 9,400 job
cuts in December, bringing its total to 48,400 job cuts this
year. Days later, equipment maker Juniper Networks Inc. said
its fourth-quarter earnings would be only half of what Wall
Street expected. Many analysts predict beleaguered equipment
maker Lucent Technologies Inc. won't return to profitability
until 2003.
Don't look for its return to robust good health soon.
Here's what may be ahead in telco:
We'll see more hard times for long-distance carriers.
Up until now, long-distance companies have relied upon the
"Three Ls" -litigation, lobbying and layoffs, said David
Isenberg, editor of "The Smart Letter."
The days of fighting battles in front of judges and
government regulators are ending, he said: "They'll either
have to change radically or go out of business. Frankly, the
two are fundamentally equivalent. It will be such a radical
change, they might as well go out of business."
That's because fiber lines to individual homes will let
consumers buy Internet services, cable services and phone
services through one pipe. And that pipe might not belong to a
carrier such as AT&T. Super-cheap, even free, calling over
the Internet also could become a reality for more savvy
computer users."The great challenge for the telecom industry
moving forward is finding profits," said Robert Atkinson,
director of policy research at the Columbia Institute for
Tele-Information.
Good times for regional Bells will continue, but not
forever.
"The local carriers, they are monopolies and they are, to a
large extent, shielded from competition," said Economides
, the economist. "They will do fine."
They'll do fine until cable companies, such as the new
AT&T Comcast Corp., make good on their threat to start
carrying local calls. When that happens, giants such as
Verizon Communications Inc. and SBC Communications Inc. will
have to watch out.
Cox Communications Inc. already has become a player in
local phone service. It has 50 percent of the market in Omaha,
Neb., and 40 percent in Orange County, Calif., Atkinson said.
Carriers eventually might get competition from direct
broadcast satellites and power companies, which have their own
lines into homes, he said.
"That's going to be a huge challenge for the traditional
Bell companies," he said. "They stand to lose a significant
part of the market that's generating their profits."
Equipment companies will sell less-complicated equipment
for less profit.
Equipment is getting simpler and as it does, it gets
cheaper. Add to that excess inventory and you're talking big
discounts.
"Vendors are shipping a lot of product, but they're not
making a lot of money on it," said Nancee Ruzicka, an analyst
at Yankee Group.
Equipment makers will consolidate.
"There are a lot of players running around the same
business - Siemens, Alcatel, Nokia, NEC," Total Research's
Porus said. "Why?"
As vendors shed jobs, they're not going to try to build
from scratch any technology that's missing from their product
lines, Ruzicka said. "Now is a great time to buy. Startups are
running out of time."
There will be fewer jobs in telecom.
After a year of cuts, there's room for more. The tangle of
computers and wires carrying calls is growing less complex. At
the same time, increasing competition continues to hit
profits.
In 1985 in the United Kingdom, about 242,000 British
Telecommunications employees supported 22 million lines,
according to Peter Cochrane, former chief technologist at
British Telecom. Less than half the work force, 110,000
workers, was running a 28 million-line network by 1995.
By 2005, Cochrane projects the network will have 30 million
lines and 50,000 employees.
"They'll need a new infrastructure, new people, new
financing, new business models, new skills and a different
concept of the services they deliver," Isenberg said.
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