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Product Management Specialization

The product management specialization prepares students to manage a product or product line in a business.  Product managers, sometimes known as brand managers, are responsible for managing the marketing activities for their product or brand and typically have responsibility for sales volume and revenues. The courses in this specialization focus on developing critical skills such as developing brand strategy, advertising, promotional programs, and the planning activities associated with those tasks. Students completing this specialization can be found in consumer products companies, consulting firms, financial services, and in products and services serving the health care field.

Academic Advisor: Professor Kim Corfman, 212-998-0593

Course List

INFO-GB.2345 Tech and the City: Customer-Centric Digital Entrepreneurship
INFO-GB.3310 Social Media and Digital Marketing Analytics
INTA-GB.3340 Digital Marketing
MKTG-GB.2109 Advertising
MKTG-GB.2122 Marketing Strategy for the Service Economy: From Acquisition to Retention
MKTG-GB.2126  Luxury Marketing
MKTG-GB.2127 Advanced Luxury Marketing
MKTG-GB.2128 Consultative Selling
MKTG-GB.2150 Social Media
MKTG-GB.2152 Promotions
MKTG-GB.2153 Pricing
MKTG-GB.2180 Marketing Metrics
MKTG-GB.2181 Boosting Creativity
MKTG-GB.2190 Marketing Hi-Tech Products
MKTG-GB.2191 Tech Product Management
MKTG-GB.2309 Advertising
MKTG-GB.2327 Research for Customer Insights
MKTG-GB.2344 Data Driven Decision Making: Managerial
MKTG-GB.2347 Consumer Behavior
MKTG-GB.2350 Marketing Planning & Strategy
MKTG-GB.2353 Pricing
MKTG-GB.2354 Data Driven Decision Making: Technical
MKTG-GB.2365 Brand Strategy
MKTG-GB.2370 New Products
MKTG-GB.2371 Innovation and Design
MKTG-GB.2375 Retail Strategy
MKTG-GB.2381 Creativity
MKTG-GB 3153 Marketing Impact Analytics

For course descriptions, please see the Records & Registration website.