Product Management SpecializationThe product management specialization prepares students to manage a product or product line in a business. Product managers, sometimes known as brand managers, are responsible for managing the marketing activities for their product or brand and typically have responsibility for sales volume and revenues. The courses in this specialization focus on developing critical skills such as developing brand strategy, advertising, promotional programs, and the planning activities associated with those tasks. Students completing this specialization can be found in consumer products companies, consulting firms, financial services, and in products and services serving the health care field.
Academic Advisor: Professor Kim Corfman, 212-998-0593
|MKTG-GB.2122||Marketing Strategy for the Service Economy: From Acquisition to Retention|
|MKTG-GB.2127||Advanced Luxury Marketing|
|MKTG-GB.2190||Marketing Hi-Tech Products|
|MKTG-GB.2191||Tech Product Management|
|MKTG-GB.2327||Research for Customer Insights|
|MKTG-GB.2350||Marketing Planning & Strategy|
|MKTG-GB.2354||Data Driven Decision Making|
|MKTG-GB.2370||New Product Development|
|MKTG-GB.2371||Innovation and Design|
|MKTG-GB 3153||Analytics for Marketing Investment and Accountability|
For course descriptions, please see the Records & Registration website.