CITL & The Berkley Center present:
Date: Tuesday, September 25 - 6:00 - 7:30 pm
Download a WMV version of the webinar here. (Windows Only).
Video Pitch Workshops:
Note: You only need to register for one. The same content will be covered in both sessions.
Session 1: Thursday, November 29
Time: 6:00 - 7:30 pm
Presenter: Brian O'Hagan
Location: Tisch UC-21
Session 1: Thursday, November 29
Time: 6:00 - 7:30 pm
Presenter: Brian O'Hagan
Location: Tisch UC-21
Session 2: Friday, November 30
Time: 6:00 -7:30 pm
Presenter: Brian O'Hagan
Location: Tisch UC-19
Time: 6:00 -7:30 pm
Presenter: Brian O'Hagan
Location: Tisch UC-19
Developing Your Video Pitch
- Jeffrey Younger. Clinical Assistant Professor Management Communication
- Kristen Sosulski. Clinical Assistant Professor of IOMS, Director of Center for Innovation in Teaching and Learning
- Maya Georgieva. Associate Director, Center for Innovation in Teaching and Learning
Developing Your Video Pitch
Title: Developing Your Video Pitch
Date: Tuesday, September 25, 2012
Time: 6:00 PM - 7:40 PM EDT
Producing An Effective Video to Pitch Your Idea



For more pictures, visit our Facebook page.
Session 1: Thursday, November 29 - 6:00 - 7:30pm
Lead Presenter: Brian O'Hagan
Location: Tisch UC-21
Location: Tisch UC-21
Session 2: Friday, November 30 - 6:00 - 7:30pm
Lead Presenter: Brian O'Hagan
Location: Tisch UC-19
Workshop Takeaways
Main takeaway: Students will take away best practices on communicating ideas alongside visual information using video. They will also learn how to utilize screencasting software to package and distribute presentations for viewing by peers and potential partners.
Skills students will learn:
Location: Tisch UC-19
![]() | Software: Screenflow Powerful, easy-to-use screencasting software for the Mac. Important: The software runs on Mac computers only. Bring your Mac to the workshop! |
Main takeaway: Students will take away best practices on communicating ideas alongside visual information using video. They will also learn how to utilize screencasting software to package and distribute presentations for viewing by peers and potential partners.
Skills students will learn:
- Record your screen and capture PowerPoint slides, software demos, web pages, and more.
- Edit your screen recordings and camera video by cutting, splicing, and combining clips with the powerful, yet easy to use, video editor
- Import camera video, music, photos, and more to truly enhance your screen recordings
- Customize your screen recordings and videos with ready-to-use media themes, animated backgrounds, graphics, callouts, and more
- Create interactive videos with clickable links, table of contents, search, and more
- Easily share videos that your viewers can watch anywhere, on nearly any device
Workshop Agenda
- Introduction
- What’s a screencast? How can it be used to illustrate and pitch your ideas?
- Examples of effective screencasts
- What’s a screencast? How can it be used to illustrate and pitch your ideas?
- Three key components of creating a screencast video
- Presentation skills: Tips on how to present visual information to others
- Storytelling: Knowing the audience, and sparking a dialogue than anyone can follow
- Tech savvy: Utilizing video to sell your project or product
- Producing engaging video
- The importance of visuals, with examples
- The importance of audio, with examples
- Creative touches, with examples
- Connecting each to Presentation Skills, Storytelling, Tech savvy
- Hands-on walkthrough of creating a pitch video Pt. 1
- General review of basic screencast software features
- Capture and Recording
- Screen capture
- Picture In Picture capture
- Audio capture
- Mic audio vs. Computer audio
- Overview of the Media Bin
- Overview of the Media Timeline
- Overview of the Editing tools
- Capture and Recording
- General review of basic screencast software features
- Hands-on walkthrough of creating a pitch video Pt. 2
- Review of advanced video editing and compositing features
- Audio editing, including leveling, fine tuning, and effects
- Using Transitions to compose your video
- Using Filters to stylize your video
- Exporting and Publishing your video to the Web
- Review of advanced video editing and compositing features
- Distribution and Viewing
- Sharing your video and distributing your content on Social Media
- Q&A Session
Presenters
![]() | Jeffrey J. Younger Clinical Assistant Professor of Management Communication Leonard N. Stern School of Business Kaufman Management Center 44 West Fourth Street, 3-107 New York, NY 10012 E-mail: jyounger@stern.nyu.edu Follow on Twitter |
Professor Younger specializes in business writing, public speaking, team dynamics and critical thinking and has worked for more than 26 years in the field of entertainment, media and corporate communications.
Prior to his appointment, Professor Younger taught advanced business writing courses at Cornell University's Off Campus College Program. He has developed workplace education courses for corporate clients such as American Express, Morgan Stanley, the New York City Transit Authority and the New York City Department of Education. Professor Younger also works with an international team of instructors from various business universities across the world to teach a course that combines all of the business students in an online real time business simulation called VIBu RealGame.
Professor Younger received his B.A. in Communication from the University of Pennsylvania and his Master's in Education from Brooklyn College.
![]() | Brian O'Hagan Senior Project Manager, Vimeo Email: brian@vimeo.com |
Brian is an active contributor to international technical working groups and open-source software communities, including the Opencast Project. He also has extensive experience facilitating workshops and seminars for the instruction of effective, purposeful uses of synchronous and asynchronous online video technologies.
Brian earned a B.A. in psychology from Columbia University, where he also worked as a research assistant and independent researcher in Columbia’s department of psychology, studying social cognition and motivation.
![]() | Kristen Sosulski Clinical Assistant Professor of Information, Operations & Management Sciences Director, Center for Innovation in Teaching and Learning Leonard N. Stern School of Business Tisch Hall 40 West Fourth Street, 509 New York, NY 10012 E-mail: ksosulsk@stern.nyu.edu Follow on Twitter |
Professor Sosulski’s scholarly interests include social media, small business entrepreneurship, information visualization and educational technology. She has consulted with for profit, nonprofit and government agencies to conceptualize design and evaluate online educational, business and social media projects. She is the co-author of Essentials of Online Course Design: A Standards-based Guide (2011). Her most recent publication is a case study in Case Studies for Working With College Students (in-press).
Before joining NYU Stern, Professor Sosulski was a Clinical Assistant Professor of Digital Communications and Media at NYU’s School of Continuing and Professional Studies, where she held positions as the Assistant Divisional Dean of Programs in Business, the Academic Director of Distance Learning, and the Academic Director of NYU Online: Undergraduate Degrees for Adults and the M.S. in Instructional Design and Corporate Training program. Prior to joining NYU, she worked for the Columbia University Center for New Media Teaching and Learning as a project manager, and taught computer programming in the Math, Science and Technology department at Columbia University Teachers College.
Professor Sosulski received a B.S. in Information and Systems, and Management and Organizational Behavior from New York University Stern School of Business. She received an M.A., Ed.M. and Ed.D. from Columbia University.
![]() | Maya Georgieva Associate Director of Center for Innovation in Teaching and Learning Center for Innovation in Teaching and Learning New York University Stern School Tisch Hall, 5th floor 44 West Fourth Street New York, NY 10012 E-mail: mgeorgie@stern.nyu.edu Follow on Twitter |
Maya holds a MIA degree from the School of International and Public Affairs at Columbia University with extensive coursework in Teachers College. Her research interests include global education policy and the unique opportunities presented by emerging technologies and social media in curriculum development and international programs.
- Guide to Managerial Communication by Mary Munter, Prentice Hall
- Creating a Presentation in PowerPoint: Visual QuickProject Guide by Tom Negrino
- Say It With Charts: The Executive's Guide to Visual Communication by Gene Zelazny
- 'How NOT to use PowerPoint!' by Comedian Don McMillan
- '10-20-30 Presentation Rule' by Guy Kawasaki
- '10 things to know before you pitch a VC for money' by David S. Rose
- ccMixter: Remixes and samples licensed under Creative Commons
- Free Music Archive: Interactive library of free, legal audio downloads
- Incompetech: Royalty-free music
- Vimeo: Library of free and paid music
Creating a Short Video
- Full Screenflow Tutorial
- More Screenflow Demos
- Camtasia Studio: Screen recording and video editing software by TechSmith (Mac and Windows).
- ProfCast: Create podcasts by recording PowerPoint or KeyNote slides and audio (Mac and Windows).
- Creative Commons: Look into Creative Commons licenses.
Sharing Your Video
Berkley Center for Entrepreneurship and Innovation
- $200K Entrepreneurs Challenge
- Berkley Center for Entrepreneurship & Innovation
- Important Dates, Deadlines and Events for the 200K Entrepreneurs Challenge (Sync with Google Calendar)
- Other Programs at the Berkley Center for Entrepreneurship & Innovation
- Startup Services at the Berkley Center for Entrepreneurship & Innovation











