NYU Stern


Research Highlights
Congratulations to Dean Geeta Menon on the April 2014 publication of “When Identity Marketing Backfires: Consumer Agency in Identity Expression,” new research she co-authored with Tuck’s Professor Bhattacharjee and Wharton’s Professor Berger through the University of Chicago Press.
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NYU Stern School of Business
Undergraduate College
40 W. 4th Street, Tisch Hall
New York, NY 10012
(212) 998-0921