NYU Stern
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Business Analytics and Marketing

Business analytics is the intersection of business and technology. It lives in data. As a strategic asset, business analytics offers new opportunities for competitive advantage. Just as companies are beginning to realize the competitive advantage that smarter business analytics represents, so, too, individuals with strong quantitative backgrounds are seeking ways to acquire business analytics skills, as well as effective communication tools to communicate and visualize the results throughout their companies.

Marketing is just one of the initiatives that can be driven by properly leveraged business analytics and a mastery of the tools that the Internet and social media have engendered. No company will be successful going forward without a strategy that builds off the fast-moving technology of our age. This curriculum introduces and focuses participants on the core competencies that are prerequisites for success in today’s business environment.





Digital Marketing Strategy for Senior Executives December 3-5, 2014 $5,100
Business Analytics: Inside Out in Two Days February 19 - 20, 2015 $3,600