NYU Stern
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Product Management

Product Management includes building and defending brands, collecting and analyzing market research data, and developing and introducing new products. A specialization in Product Management is good preparation for careers in product management, brand management, marketing management and consulting.

Selected Courses:

Brand Strategy
Entrepreneurial Selling
Innovation and Design
Marketing Hi-Tech Products
Marketing Metrics Decision Making
New Product Marketing
Pharmaceutical Marketing

Especially Relevant to Students Working in:

Brand Management
Luxury/Retail Marketing
Market Research
Pharmaceutical Marketing
Product Management
Marketing Consulting