Luxury Marketing
This specialization allows students to develop the perspective and skills necessary to pursue careers in the luxury sector. Marketing luxury products and services presents a number of unique challenges, including the nature of the target market, the importance of establishing a strong relationship with customers, the critical role of brand image and the nature of the distribution system.Selected Courses:
Entrepreneurial SellingInnovation and Design
Luxury Marketing
Luxury 2.0: Prestige Brands in a Digital Age
Retail Strategy
Sales Management
Supply Chain Management
Especially Relevant to Students Working in:
Brand ManagementBusiness Development
General Management
Management Consulting
Marketing
Market Research
Strategic Planning
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