Luxury MarketingThis specialization allows students to develop the perspective and skills necessary to pursue careers in the luxury sector. Marketing luxury products and services presents a number of unique challenges, including the nature of the target market, the importance of establishing a strong relationship with customers, the critical role of brand image and the nature of the distribution system.
Selected Courses:Entrepreneurial Selling
Innovation and Design
Luxury 2.0: Prestige Brands in a Digital Age
Supply Chain Management
Especially Relevant to Students Working in:Brand Management
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