Product Management
Product Management includes building and defending brands, collecting and analyzing market research data, and developing and introducing new products. A specialization in Product Management is good preparation for careers in product management, brand management, marketing management and consulting.Selected Courses:
Brand StrategyEntrepreneurial Selling
Innovation and Design
Marketing Hi-Tech Products
Marketing Metrics Decision Making
New Product Marketing
Pharmaceutical Marketing
Especially Relevant to Students Working in:
Brand ManagementLuxury/Retail Marketing
Market Research
Marketing
Pharmaceutical Marketing
Product Management
Marketing Consulting
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