# Program Requirements

##  Program Requirements

### Authoritative curriculum information can be found exclusively in the [University Bulletin](https://bulletins.nyu.edu/graduate/business/programs/marketing-phd/#curriculumtext). All other content, including this page, is for informational purpose only.

###
The Marketing program of study totals 54 credits: 16 credits in the core (probability, statistics, and microeconomics), 21 credits in the Marketing Program, 12 points in electives, and 5 in research practica (students wo receive waivers of course requirements must still complete the regular minimum credit requirement).

Prerequisites include: Calculus, matrix algebra, microeconomics, macroeconomics, psychology or sociology.

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Year 1 (25 Points)  - Introduction to Theory of Probability (or equiv.) *(3 points)*
- *OR* Microeconomics Decisions: Theory and Application *(3 points*)
- *OR* Microeconomics Decisions I *(3 points*)
- Research Methods Seminar *(3 points*)
- Odd Years: Behavioral Applications in Marketing I *(3 points)*
- Even Years: Quantitative Applications in Marketing II *(3 points)*
- Elective *(3 points)*
- Research Practicum I *(1 point)*
- Statistical Inference and Regression Analysis (or equiv.) *(3 points)*
- OR Introduction to Theory of Probability (or equiv.) *(3 points)*

Behavioral Students:

- Odd Years:
- Behavioral Applications in Marketing II *(3 points)*
- Special Research Topics in Marketing *(3 points)*
- Experimental Design and Analysis *(3 points)*
- Even Years:
- Quantitative Applications in Marketing I *(3 points)*
- Elective *(3 points)*
- Elective *(3 points)*

Quantitative Students:

- Odd Years:
- Behavioral Applications in Marketing II *(3 points)*
- Special Research Topics in Marketing *(3 points)*
- Elective *(3 points)*
- Even Years:
- Quantitative Applications in Marketing I *(3 points)*
- Advanced Empirical Methods *(3 points)*
- Elective *(3 points)*

- Summer Independent Research project

Year 2 (26 Points)  - Odd years: Behavioral Applications in Marketing I *(3 points)*
- Even years: Quantitative Applications in Marketing II *(3 points)*
- Elective *(3 points)*
- Elective *(3 points)*
- Elective *(3 points)*
- Research Practicum *(1 point)*
- Research Practicum *(1 point)*

Behavioral Students:

- Odd Years:
- Behavioral Applications in Marketing II *(3 points)*
- Special Research Topics in Marketing *(3 points)*
- Experimental design and Analysis *(3 points)*
- Elective *(3 points)*
- Even Years:
- Quantitative Applications in Marketing I *(3 points)*
- Elective *(3 points)*
- Elective *(3 points)*
- Elective *(3 points)*

Quantitative Students:

- Odd Years:
- Behavioral Applications in Marketing II *(3 points)*
- Special Research Topics in Marketing *(3 points)*
- Elective *(3 points)*
- Elective *(3 points)*
- Even Years:
- Quantitative Applications in Marketing I *(3 points)*
- Advanced Empirical Methods *(3 points)*
- Elective *(3 points)*
- Elective *(3 points)*

- Comprehensive Examination

Year 3  - Dissertation Research
- Research Practicum

- Summer Teaching

Year 4   - Dissertation Research
- Dissertation Proposal Defense

[How to Apply](https://www.stern.nyu.edu/programs-admissions/phd/admissions/how-to-apply)