## Keynote Presentation PPTs

Please click on the links below to view the slides from this year's keynote presentations.

Jean-Pierre Dubé, [Large-Scale Mobile Field Experiments: Where Science Benefits Practice](http://pages.stern.nyu.edu/~lbornkam/Events/PPTS/Dube_Keynote_Big_Data.pdf)

Anindya Ghose, [New Frontiers in Mobile Marketing Using Randomized Field Experiments](http://pages.stern.nyu.edu/~lbornkam/Events/PPTS/Ghose_Keynote_Big_Data.pdf)

Dominique Hanssens, [Marketing Impact in the Digital Age](http://pages.stern.nyu.edu/~lbornkam/Events/PPTS/Hanssens_Keynote_Big_Data.pdf)

Xueming Luo, [Mobile Marketing Analytics: Big Field Data Evidence](http://pages.stern.nyu.edu/~lbornkam/Events/PPTS/Luo_Keynote_Big_Data.pdf)

K. Sudhir, [How Will Big Data Impact Marketing Scholarship?](http://pages.stern.nyu.edu/~lbornkam/Events/PPTS/Sudhir_Keynote_Big_Data.pdf)

Olivier Toubia, [Text Mining and Marketing Analytics: Beyond Online Consumer Reviews](http://pages.stern.nyu.edu/~lbornkam/Events/PPTS/Toubia_Keynote_Big_Data.pdf)

Michel Wedel, [Marketing Analytics in a Data-Rich Environment](http://pages.stern.nyu.edu/~lbornkam/Events/PPTS/Wedel_Keynote_Big_Data.pdf)