## Marketing Seminar Series: 2005-2021

Listed below is information on past Marketing Research Seminar Series.

**Fall 2021**
Speaker Date Title   Madhav Kumar
*(MIT)*  10/05/21 Scalable bundling via dense product embeddings   Samuel Goldberg
*(Kellogg)* 10/08/21 Designing Monitoring Programs   Michael Kurish (*Wharton*) 10/12/21 Does the Oine Environment Impact Online News
Browsing: Evidence from Migration   Isamar Troncoso (*USC*) 10/15/21 Look the Part? The Role of Profile Pictures
in Online Labor Markets   Runshan Fu (*Carnegie Mellon*) 10/19/21 How Does Zestimate Affect Housing Market Outcomes Across
Socio-economic Segments?   Hortense Fong (*Yale*) 10/26/21 A Theory-Based Interpretable
Deep Learning Architecture for Music Emotion   Yu Ding (*Columbia*) 11/02/21 Fact-Checking Matters:A Novel Crowdsourcing Approach for Improving the Information Ecosystem   Ike Silver (Wharton) 11/05/21 Self-Censorship and the Strategic Omission of Facts from Coummincation    Chang-Yuan Lee (*Boston University*) 11/09/21 Noise Increases Anchoring Effects

**Spring 2021** (virtual)
Speaker Date Title   Dan Schley
*(RMS)* 02/05/21 How Categorization Shapes the Probability Weighting Function   Wes Hartmann
*(Stanford)* 03/26/21 Valuing the Computing Intelligence of Technology   Doug Chung (*HBS*) 04/02/21 The Comprehensive Effects of Sales Force Management:
A Dynamic Structural Analysis of Selection, Compensation, and Training   Anthony Dukes (*USC*) 04/09/21 Advertising Content and Viewer Attention: The Role of Ad Formats   Duncan Simester (*MIT*) 04/23/21 Price Frictions, Product Assortments, and the Success of New Products   Stephanie Chen (*LBS*) 04/30/21 We Do What We Are: Representation of the Self-Concept and Identity-Based Choice

**Fall 2020** (virtual)
Speaker Date Title   Wendy De La Rosa
*(Stanford)*  09-02-20 The Impact of Payment Frequency on Subjective Wealth Perceptions and Discretionary Spending   Sanjog Misra
*(Chicago)* 09/18/20 Deep Architectures for Individual Heterogeneity   Scott Kaplan (*Berkeley*) 10/16/20 Entertainment Utility from Skill and Thrill
Bart Bronnenberg (*Tillburg*) 10/23/20 Gains from Convenience and the Value of E-commerce   Simona Botti (*London*) 11/06/20 Control and information: What is the value of knowing an undesirable, unavoidable future?   Scott Neslin (*Dartmouth*) 11/13/20 The Role of the Physical Store: Developing Customer Value through “Deep Product” Purchases   Eduardo Andrade (*EBAPE*) 11/20/20 Your Need Doesn’t Appeal to Me: How Social Class Shapes Donation Allocation Preferences   Aviv Nevo (*Wharton*) 12/04/20 The Tragedy of the Last Mile: Economic Solutions to
Congestion in Broadband Networks

**Spring 2020**
Speaker Date Title   Olivier Toubia
*(Columbia)* 02/07/20 Quantifying the Shape of Narratives   Dokyun Lee
*(Carnegie Mellon)* 03/06/20 Focused Concept Miner (FCM): Interpretable Deep Learning for Text Exploration

**Fall 2019**
Speaker Date Title     Tommaso Bondi
*(NYU Stern)* 9/13/2019     Marti Subrahmanyam & Matthias Pelster
*(NYU Stern)* 9/20/2019 Attention Triggers and Retial Investors' Trading Behavior   Buffy Mosley *(Emory)* 9/27/2019 The Effects of Facial and Text-Based Emotions on Social Media Engagement   Yewon Kim *(Chicago)* 10/4/2019 Customer Retention Under Imperfect Information   Dinara Akchurina
*(INSEAD)* 10/8/2019 Study Before Play: Pairing Educational and Entertaining Content to Align Usage and Purchase Decisions   Josh Lewis *(Wharton)* 10/15/2019 Prospective Outcome Bias: Incurring (Unnecessary) Costs to Achieve Outcomes That Are Already Likely   Aaron Barnes
*(University of Illinois)* 10/25/2019 Deny the Voice Inside: Accessible Preferences Can Impair Choice and Reduce Word of Mouth in Interdependent Contexts   Ilya Morozov
*(Stanford)* 11/1/2019 Measuring Benefits from New Products in Markets with Information Frictions   Travis Oh *(Columbia)* 11/8/2019 The Liberating Engagement Theory of Consumer Fun   Irene Scopelliti
*(Cass Business School)* 11/12/2019 Debiasing Decision Making through Observational Learning

**Spring 2019**
Speaker Date Title     Amin Sayedi
*(University of Washington)*  2/1/2019 Private and Open Exchanges in Display Advertising    Georgios Zervas
*(Boston University)* 2/8/2019 The Welfare Impact of Consumer Reviews: A Case Study of the Hotel Industry   Bart de Langhe
*(ESADE/University of Colorado-Boulder)* 2/15/2019 Rethinking Scope Sensitivity   Dean Eckles *(MIT)* 2/22/2019 Stochastic Seeding Strategies in Networks   Stephan Seiler
*(Stanford)* 3/1/2019 The Impact of Soda Taxes: Pass-through, Tax Avoidance, and Nutritional Effects   Phil Fernbach
*(University of Colorado-Boulder)* 3/29/2019 Psychology of Anti-Science Beliefs   Diana Tamir
*(Princeton)* 4/5/2019 Making Predictions in the Social World   Abigail Sussman
*(Chicago)* 4/26/2019 Does Knowing Your FICO Score Change Financial Behavior? Evidence from a Field Experiment with Student Loan Borrowers   Andrea Morales
*(Arizona State University)* 5/3/2019 The Pleasure and Pain of Paying: Understanding How Payment Aesthetics Shape the Purchase Experience

**Fall 2018**
Speaker Date Title     Johannes Stroebel
*(NYU Stern)* 10/5/2018 Peer Effects in Product Adoption   A. Yesim Orhun
*(University of Michigan)* 10/12/2018 Reaching for Gold: Consumer Choices, Status Incentives and Moral Hazard in the Airline Industry   Bryan Bollinger *(Duke)* 10/25/2018 Green Technology Adoption: An Empirical Study of the Southern California Garment Cleaning Industry   John Roberts
*(UNSW Sydney)* 11/27/2018 A Research Agenda for Studying the Role of Emotions in Choice Models   Shai Davidai
*(The New School for Social Research)* 12/7/2018

**Spring 2018**
Speaker Date Title     Lawrence Williams
*(University of Colorado- Boulder)* 2/23/2018 The Nature of Meaningful Consumption   Andrey Simonov
*(Columbia)* 4/13/2018 What Drives Demand for Government-Controlled News in Russia?   Adriana Samper
*(Arizona State University)* 4/20/2018 Suited for Retail: The Influence of Consumer Attire on Purchase Decisions   Paulo Albuquerque
*(INSEAD)* 4/27/2018 Work Before Play: A Structural Model of Time Allocation with Conditional Product Usage

**Fall 2017**
Speaker Date Title     Jon Freeman
*(NYU, Psychology)* 9/8/2017 More than Meets the Eye: Split-Second Social Perception   Xueming Luo
*(Temple)* 9/12/2017 Targeting and Retargeting Experimentation and Machine Learning: Mobile Big Data Analytics   Mina Ameri
*(University of Texas at Dallas)* 9/22/2017 A Structural Model of Network Dynamics: Tie Formation, Product Adoption, and Content Generation   Foster Provost
*(NYU Stern)* 9/29/2017 Issues and Opportunities when Targeting Advertising with Ultra-Fine-Grained Data on Consumer Behavior   Robert Mislavsky
*(Wharton)* 10/6/2017 When Risk is Weird: Unexplained Transaction Features Lower Valuations   Ryan Dew *(Columbia)* 10/13/2017 Bayesian Nonparametric Customer Base Analysis with Model-based Visualizations   Xinyu Cao *(MIT)* 10/20/2017 Prelaunch Demand Estimation   Franklin Shaddy
*(Chicago)* 11/3/2017 Seller Beware: How Bundling Affects Valuation   Jared Watson
*(University of Maryland)* 11/7/2017 Swayed by the Numbers: The Consequences of Displaying Product Review Attributes   Amit Bhattacharjee
*(Erasmus)* 12/1/2017

**Spring 2017**
Speaker Date Title     Joachim Vosgerau (*Bocconi University)* 2/13/2017      Carl Mela *(Duke)* 2/24/2017 TV Viewing and Advertising Targeting   Eileen Fischer
*(York University)* 3/24/2017 The Consequences of Intense Co-Creation for Entrepreneurial Firms   Navdeep Sahni
*(Stanford)* 3/31/2017 Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search   Rebecca Hamilton
*(Georgetown University)* 4/7/2017 Learning that You Can't Always Get What You Want: The Effect of Childhood Socioeconomic Status on Decision Making Resilience   Avi Goldfarb
*(Toronto)* 4/21/2017 Exit, Tweets, and Loyalty   Anuj Shah
*(Chicago)* 5/5/2017 Deciding Who Gets What, Fairly

**Fall 2016**
Speaker Date Title     Sanjay Sood
*(UCLA)* 9/16/2016 The Endowment Effect for Experiences vs. Products: The Role of Narrative Processing   Joel Waldfogel
*(University of Minnesota)* 9/23/2016 Quality Predictability and the Welfare Benefits from New Products: Evidence from the Digitization of Recorded Music   LI Shrum
*(HEC Paris)* 10/24/2016 Television's Persuasive Narratives: How Television Influences Values, Attitudes, and Beliefs

**Spring 2015**
Speaker Date Title     Zsolt Katona *(Berkeley)* 2/10/2015 Competing for Influencers in a Social Network   Yuxin Chen
*(NYU, Shanghai)* 2/17/2015 Sequential Search with Refinement: Model and Application with Click-stream Data   Brett Gordon
*(Northwestern)* 3/10/2015 Advertising Competition in Presidential Elections   Gita Johar
*(Columbia)* 4/1/2015 Egocentric Categorization: Products as Self Standards   Tom Gilovich
*(Cornell University)*  4/17/2015 We’ll Always Have Paris: The Hedonic Return on Experiential and Material Consumption

**Fall 2014**
Speaker Date Title     Stephen Anderson-MacDonald *(London Business School)* 10/3/2014 The Impact of Marketing (versus Finance) Skills on Firm Performance: Evidence from a Randomized Controlled Trial in South Africa   Minah Jung*(Berkeley)* 10/7/2014 Selfish and Kind: An Examination of Consumer Elective Pricing   Ioannis Evangelidis *(Erasmus)* 10/14/2014 Preference Construction Under Prominence   Yann Cornil *(INSEAD)* 10/17/2014 Pleasure as a Substitute for Size: How Sensory Imagery can make People Happier with Smaller Food Portions   Silvia Bellezza
*(Harvard Business School)* 10/21/2014 Symbolic Consumption and Alternative Signals of Status   Yufeng Huang
*(Tilburg University)* 10/28/2014 Learning By Doing and the Demand for Advanced Products   Jeffrey Cai *(Wharton)* 10/31/2014 Silent or Salient? Perks and Perils of Performance Posting   Xiao Liu *(Carnegie Mellon)* 11/13/2014 Overhaul Overdraft Fees: Creating Pricing and Product Design Strategies with Big Data

**Spring 2014**
Speaker Date Title     Ilana Ritov
*(The Hebrew University of Jerusalem)* 2/6/2014 Affirmative Action and other Group Tradeoff Policies: Identifiability of those adversely affected; & Know who you’re up against: Counterpart identifiability enhances competitive behavior   Juanjuan Zhang *(MIT)* 2/14/2014 Policy and Inference: The Case of Product Labeling   Kathleen Vohs
*(University of Minnesota)* 2/21/2014 Physical Order Produces Healthy Choices,Generosity, and Conventionality, Whereas Disorder Produces Creativity   Olivier Toubia *(Columbia)* 2/28/2014 Idea Generation, Creativity, and Prototypicality   Yaniv Dover
*(Dartmouth)* 3/28/2014 Promotional Reviews: An Empirical Investigation of Online Review Manipulation   F.G.M. (Rik) Pieters
*(Tilburg University)* 4/8/2014 Upfront, Mystery, and False Front Advertising: Why Their Effects on Consumer Evaluation Depend on Exposure Duration   Daniel Egan
*(Betterment)* 4/9/2014 Website Design: Data-Based Decisions   Tymoteusz Doligalski
*(Warsaw School of Economics)* 4/11/2014 Customer Value Management and E-Business: Conceptual and Empirical Approaches   Chris Hsee (*Chicago*) 4/23/2014 Emotional Neglect in Compensation

**Fall 2013**
Speaker Date Title     Bernd Skiera
(*University of Frankfurt, Germany*) 9/20/2013  A Model to Determine an Optimal Shipping Fee Policy   Nina Mazar
(*Toronto*) 10/1/2013 Probabilistic Purchasing: When Retailing and Las Vegas Meet   Jonathan Berman
(*University of Pennsylvania*) 10/10/2013 Self-Interest and Selfishness in Consumer Decision Making   Eva Buechel
(*University of Miami*) 10/15/2013   Taly Reich (*Stanford*) 10/17/2013 The Upside of Evaluative Inconsistency   Avery Haviv
(*Toronto*) 10/22/2013 Does Purchase Without Explain Counter Cyclic Pricing?   David Muir
(*University of Pennsylvania*) 10/24/2013 Price Obfuscation and Consumer Search: An Empirical Analysis   Ron Berman
(*Berkeley*) 10/31/2013 Beyond the Last Touch: Attribution in Online Advertising   Arvind Rangaswamy (*Penn State*) 11/7/2013 Organizational Adoption and Diffusion of an Online Channel: The Effects of Competition and Legitimation

**Spring 2013**
Speaker Date Title     Jay Russo (*Cornell*)  1/25/2013 The Goal of Cognitive Consistency   Fred Feinberg (*Michigan*) 2/1/2013 Modeling Scale Attraction Effects   Klaus Wertenbroch (*INSEAD*) 2/8/2013 Conspicuous Consumption Reflects How Redistribution Influences Perceived Social Justice   Geoffrey Miller (*Univ. of New Mexico*) 2/22/2013 Sex, Mutations, and Marketing   Michael Grubb (*MIT*) 3/13/2013 Cellular Service Demand: Biased Beliefs, Learning, and Bill Shock

**Fall 2012**
Speaker Date Title     Cassie Mogilner (*Wharton*) 10/1/2012 How Happiness Affects Choice / Eternal Quest for the Best   Michael Cohen (*NYU Stern*) 10/2/2012 Corporate Social Responsbility for Kids' Sake   Jennifer Cutler (*Duke*) 10/11/2012 The Advantages of Underestimating the Competition   Eric Schwartz (*Wharton*) 10/19/2012 Bandit's Paradise: Customer Acquisition Through Online Display Advertising   Abby Sussman (*Princeton*) 10/25/2012 On Assets and Debt in the Psychology of Perceived Wealth   Amitava Chattopadhyay (*INSEAD*) 11/30/2012 The Pleasure and Sin of Darkness

**Spring 2012**
Speaker Date Title     Joe Alba (*Univ of Florida*) 2/29/2012 When Less Is More: Consumer Aversion to Unused Utility   Michael Cohen (*NYU Stern*) 3/6/2012 The Uses of Voluntary Marketing Initiatives to Reduce Childhood Obesity   Gary Lilien (*Penn State*) 3/20/2012 Performance Implications of Deploying Marketing Analytics   Sridhar Moorthy (*Univ of Toronto*) 3/28/2012 Can Brand Extension Signal Product Quality?   Juliano Laran (*Univ of Miami*) 4/11/2012 Choosing Your Future   Bart Bronnenberg (*Tillburg*) 4/16/2012 Convenience, Demand, and Marketing   Ron Shachar (*IDC*) 4/18/2012 Advertising and Consumers' Communications   Itamar Simonson (*Stanford*) 4/25/2012 Emerging Influences on Consumer Preferences

**Fall 2011**
Speaker Date Title     Daria Dzyabura (*MIT*) 10/3/2011 Active Machine Learning for Consideration Heuristics   Kaifu Zhang (*INSEAD*) 10/12/2011 Social Media Competition: Differentiation with User-Generated Content   Amin Sayedi (*Carnegie Mellon*) 10/20/2011 Competitive Poaching in Sponsored Search Advertising and Strategic Impact on Traditional Advertising   Doug Chung (*Yale*) 10/31/2011 Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans   Andrea Bonezzi (*Northwestern*) 11/8/2011 Stuck in the Middle: The Psychophysics of Goal Pursuit   Pinar Yildirim (*Pittsburgh*) 11/9/2011 User-Generated Content in News Media

**Spring 2011**
Speaker Date Title     Eric Bradlow (*Wharton*) 2/4/2011 Multi-Platform Tournament Audience Forecasting   Krishna Savani (*Columbia*) 2/18/2011 Cognitive Inertia in Choice Bracketing: Construing Actions as Choices   Sungjoon Nam (*Rutgers*) 3/4/2011 Demystifying the Bass Diffusion Model: The Hidden Role of Distribution   Danny Oppenheimer (*Princeton*) 3/25/2011 Harry Potter and the Sorcerer's Scope: Latent Scope Bias in Reasoning   Josh Ackerman (*MIT Sloan*) 4/8/2011 Incidental Haptic Sensations Influence Social Judgments and Decisions

**Fall 2010**
Speaker Date Title     Masakazu Ishihara (*Toronto*) 9/17/2010 Dynamic Demand for New and Used Durable Goods without Physical Depreciation: The Case of Japanese Video Games   Bryan Bollinger (*Stanford*) 9/24/2010 Green Technology Adoption: An Empirical Study of the Southern California Garment Cleaning Industry   Rom Schrift (*Columbia*) 9/29/2010 Complicating Choice   Scott Shriver (*Stanford*) 10/1/2010 Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol   Keisha Cutright (*Duke*) 10/4/2010 The Beauty of Boundaries: When and Why We Seek Structure in Consumption   Elisabeth Honka (*Chicago*) 10/15/2010 Quantifying Search and Switching Costs in the U.S. Auto Insurance Industry   Bart De Langhe (*Erasmus*) 10/20/2010 Price as a Cue for Quality: Cue-Outcome Learning under Homo- and Heteroscedastic Uncertainty   Liye Ma (*Carnegie Mellon*) 10/22/2010 A Dynamic Competitive Analysis of Content Production and Link Formation of Internet Content Developers   Hal Ersner-Hershfield (*Stanford/Kellogg Post-Doc*) 10/27/2010 Increasing Saving Behavior Through Age-Progressed Renderings of The Future Self   Pedro Gardete (*Berkeley*) 10/29/2010 The Role of Market Information in the Dynamics of a Capital-Intensive: Industry: The Case of DRAM Manufacturing

**Spring 2010**
Speaker Date Title     Wendy Liu (*UCLA*) 2/5/2010 The Grapes of Wrath: The Implicit Emotional Consequences of Being Virtuous   Art Markman (*UT Austin*) 2/12/2010 Regulatory fit effects in a choice task   Raghu Iyengar (*Wharton*) 2/19/2010 Social Contagion in New Product Diffusion: Network Structure vs Mere Geography   Young-Hoon Park (*Cornell*) 3/8/2010 Position Competition in Sponsored Search Advertising   Michaela Draganska (*Stanford*) 3/18/2010 Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data   Yeşim Orhun (*Chicago*) 3/22/2010 Systematic Differences in Beliefs about Others in Strategic Interactions   Brett Gordon (*Columbia*) 3/25/2010 Are Recessions Opportunities? Business cycle variation in price sensitivity and brand switching across categories   Raphael Thomadsen (*UCLA*) 4/7/2010 Seeking an Aggressive Competitor: How Product Line Expansion Can Increase All Firms' Profits   Page Moreau (*Colorado*) 4/9/2010 For You or For Me? How the Intended Recipient Influences the Customization Experience and Valuations of Customized Products   Andrew Ching (*Toronto*) 4/30/2010 Measuring the Informative and Persuasive Roles of Detailing on Prescribing Decisions
Nina Mazar (Toronto) 5/18/2010 Escalation and Balancing of Social and Moral Acts   Nina Mazar (*Toronto*) 5/18/2010 Escalation and Balancing of Social and Moral Acts

**Fall 2009**
Speaker Date Title     Peter Zubcsek (*INSEAD*)  10/7/2009 Direct Marketing on a Social Network   Aner Sela (*Stanford*)  10/9/2009 Crossing the Efficiency Frontier: The Role of Unintended Outcomes in Consumers' Responses to Marketing offers   Dan Bartels (*Chicago*) 10/13/2009 The Role of Connectedness to the Future Self in Intertemporal Choice   Eva Ascarza (*LBS*) 10/15/2009 Modeling Churn and Usage Behavior in Contractual Settings   Vineet Kumar (*Carnegie Mellon*) 10/19/2009 Why Do Consumers Contribute to Connected Goods? A Dynamic Game of Competition and Cooperation in Social Networks   Matthew Osborne (*Dept of Commerce*) 10/21/2009 Consumer Stockpiling Behavior, Price Sensitivity and Its Implications for Price Elasticities and Consumer Welfare    Blake McShane (*Wharton*) 10/28/2009 Multivariate Visual Diffusion for Social Groups   Jian Ni (*Carnegie Mellon*) 10/30/2009 A Dynamic Model of Health Care Consumption and Health Insurance Purchase

**Spring 2009**
Speaker Date Title     David Godes (*Harvard Business School*) 2/5/2009 References   Renana Peres (*Hebrew University of Jerusalem*) 2/27/2009 The Role of Within-Brand and Cross-Brand Communications in Competitive Growth   Sanjog Misra (*Rochester*) 3/26/2009 Quota Dynamics and the Intertemporal Allocation of Sales-Force Effort   Oded Netzer (*Columbia*) 4/2/2009 Dynamic Marketing Resource Allocation for Long-Term Profitability: A Pharmaceutical Application   Baohong Sun (*Carnegie Mellon*) 4/16/2009 Learning and Acting Upon Customer Information: An Empirical Application to Service Allocations with Offshore Centers   Katherine Burson (*Michigan*) 4/30/2009 Providing Multiple Units of a Good Attenuates the Endowment Effect

**Fall 2008**
Speaker Date Title     Song Yao (*Duke*) 10/3/2008 A Dynamic Model of Sponsored Search Advertising Preliminary and Incomplete   Andrew Stephen (*Columbia*) 10/7/2008 Deriving Value from Social Commerce Networks   Adam Alter (*Princeton*) 10/16/2008 Easy on the Mind; Hard on the Mind: The Effects of Fluency on Elaboration, Construal, and Valuation   Kelly Goldsmith (*Yale*) 10/17/2008 Ironic Effects of Goal Activation on Choice   Hema Yoganarasimhan (*Yale*) 10/20/2008 Cloak or Flaunt?-The Firm's Fashion Dilemma   Cassie Mogilner (*Stanford*) 11/3/2008 The "Time vs. Money Effect": Shifting Product Attitudes through Personal Connection   Kanishka Misra (*Northwestern*) 11/7/2008 Understanding Retail Assortments in Competitive Markets   Renna Jiang (*Chicago*) 11/10/2008 Structural Estimation of a Moral Hazard Model: An Application to Business Selling   Daniel Goldstein (*LBS*) 11/19/2008 Choosing Outcomes versus Choosing Products: Consumer-Focused Retirement Investment Advice   Darren Dahl (*British Columbia, Vancouver*) 12/1/2008 n/a

**Spring 2008**
Speaker Date Title     Srinivasaraghavan Sriram 2/15/2008 Investigating Consumer Adoption of Related Technology   Renna Jiang (*Chicago*) 3/14/2008 Information, Learning, and Drug Diffusion: the Case of Cox-2 Inhibitors   Simona Botti (*LBS*) 3/28/2008 Tragic Choices: Autonomy and Emotional Responses to Life-Altering Decisions   Pradeep Chintagunta (*Chicago*) 4/11/2008 The Effects of Service Quality and Word of Mouth on Customer Acquisition, Retention and Usage

**Fall 2007**
Speaker Date Title     Sam Hui (*Pennsylvania*) 9/17/2007 Analysis of Path Data in Marketing with Applications to Grocery Shopping   Zsolt Katona (*INSEAD*) 9/21/2007 Buying and Selling Traffic: The Internet as an Advertising Medium   Hilke Plassmann (*Caltech*) 9/24/2007 Can Marketing Actions Influence "True" Consumption Utility? Insights from Decision Neuroscience   Qiaowei Shen (*California*) 10/1/2007 Industry Evolution with Endogenous Entry and Exit   Maria Ana Vitorino (*Chicago*) 10/5/2007 Empirical Games with Complementarities: An Application to the Shopping Center Industry   Amy Dalton (*Duke*) 10/11/2007 Coping in the Material World: Using Objects to Repair and Protect Self-Worth   Ray Weaver (*MIT*) 10/19/2007 Driving a Fair Bargain: The Role of Transaction (Dis)utility in Evaluation Disparities   Jason Riis (*NYU Visitor*) 10/22/2007 Preferences for Psychological Enhancements: The Reluctance to Enhance Fundamental Traits

**Spring 2007**
Speaker Date Title     Gita Johar (*Columbia*) 2/9/2007 Product Crisis and Babyfaces: The Fact of a Company Affects Consumer Judgments   Andrew Ainslie (*UCLA*) 2/16/2007 A Choice Model to Measure Brand Equity   Aradhna Krishna (*Michigan*) 3/9/2007 Cause Marketing: Noble or Insidious? Spillover Effects of Cause-Related Products in a Product Portfolio   Rajesh Chandy (*Minnesota*) 3/30/2007 Managing the Future: CEO Attention and Innovation Outcomes   Shane Frederick (*MIT*) 4/13/2007 Cognitive Reflection and Decision Making   Peter McGraw (*Colorado*) 4/16/2007 Loss Aversion is Comparative   Chris Hsee (*Chicago*) 4/27/2007 Value and Experience   Various Speakers 5/11/2007 Marketing Department Summer Research Camp

**Fall 2006**
Speaker Date Title     Luis Cabral (*NYU Stern Economics*) 9/22/2006 A Theory of Price Signalling and Diffusion   Amitava Chattopadhyay (*INSEAD*) 10/3/2006 Persuasion via Associative Mechanisms: Are we in Control?   Dan Ariely (*MIT/Princeton*) 10/13/2006 Expectations and Experience: Beer, Vinegar and Painkillers   Craig Fox (*UCLA*) 10/20/2006 From the Brain to the Lab to the Field: Studies of Constructed Preferences   Shuba Srinivasan (*UC-Riverside*) 11/3/2006 How do Marketing Investments Benefit Brand Revenue Premiums?   David Dunning (*Cornell*) 11/17/2006 Why We Trust: Evidence from Economic Games   Jean-Pierre Dube (*Chicago*) 12/12/2006 Category Pricing with State Dependent Utility

**Spring 2006**
Speaker Date Title     Carey Morewedge (*Harvard*) 2/17/2006 Why Alternatives Do Not Matter   Yaacov Trope (*NYU*) 2/24/2006 Transcending the Now: Time as a Dimension of Psychological Distance   Koen Pauwels (*Dartmouth*) 3/10/2006 From Clicks to Bricks: The Long Term Revenue Impact of Opening Physical Stores   Barbara Mellers (*Berkeley*) 3/24/2006 Why do People Cooperate? A Psychological Framework from Emotions to Choice   Ayelet Fishbach (*Chicago*) 4/7/2006 Goals as Excuses versus Guides: Dynamics of Goal-Based Choice   Duncan Simester (*MIT*) 4/14/2006 Measuring and Optimizing the Long-Run Impact of Marketing Actions   Kamel Jedidi (*Columbia*) 4/21/2006 Optimal Multi-Tiered Pricing of Products and Services: A Structural Conjoint Approach   Various Speakers 6/23/2006 Marketing Department Summer Research Camp

**Fall 2005**
Speaker Date Title     Tulin Erdem (*Berkeley*) 9/15/2005 Learning about Computers: An Analysis of Information Search and Technology Choice   Wendy Liu (*Stanford*) 10/7/2005 Take It or Leave It? Preference Testing Effects in the Consumers' Decision to Purchase   Juanjuan Zhang (*Berkeley*) 10/14/2005 The Sound of Silence   David Faro (*Chicago*) 10/17/2005 Causal Time Compression: The Influence of Causal Beliefs on Judgments of Elapsed Time   Jackie Luan (*Yale*) 10/21/2005 Optimal Inter-Release Timing for Sequential Releases   Leonard Lee (*MIT*) 10/28/2005 Shopping Goals and Conditional Promotions   Yesim Orhun (*Berkeley*) 10/31/2005 Optimal Product Line Design With Choice Set Dependent Differences   Eduardo Andrade 11/2/2005 On the Consumption of Negative Feelings

**Spring 2005**
Speaker Date Title     Sherif Nasser & Pragya Mathur (*NYU*) 3/23/2005 n/a   Dina Mayzlin (*Yale*) 3/25/2005 Firm Created Word-of-Mouth Communication: A Field-Based Quasi-Experiment   John Liechty (*Penn State*) 3/29/2005 The Optimal Sequence of Questions for Aiding Consumer Decision   Asim Ansari (*Columbia*) 4/8/2005 Structural Choice Models for Memory and Recognition   Pierre Chandon (*INSEAD*) 4/15/2005 Obesity and Consumption Underestimation Bias   John Zhang (*Pennsylvania*) 4/29/2005 Fairness and Channel Coordination   Ravi Dhar (*Yale*) 5/2/2005 Choice in Sequence: The Momentum & Licensing Effect   Anne Laure Sellier (*NYU*) 5/12/2005 A Weakness Can't Always Be Turned into a Strength: Boundaries of Dual Matching and Mismatching Effects   Various speakers 5/20-21/2005 Marketing Department Summer Research Camp