## Marketing in the News: Archives

**December 2010** - **Russell Winer**, William H. Joyce Professor of Marketing and Chair of the Marketing Department, received the 2011 AMA/Irwin/McGraw-Hill Distinguished Marketing Educator award. This annual award, designed to be the highest honor a marketing educator can receive, is given to someone who is universally acknowledged as a long-standing leader in marketing education and who has made extensive contributions to marketing education and the marketing discipline in general. Professor Winer will receive the award at the annual AMA Winter Educators' Conference on February 17.

**December 2010** - Professor **Christopher Dixon** was featured in [USA Today](http://www.usatoday.com/money/media/2010-12-30-Prognostication30_ST_N.htm) for his participation in the 14th Annual USA Today Media Prognostication Contest.

**December 2010** - Professor **Tülin Erdem’s** co-authored study, finding that brands have come to replace religion as a source of self-worth among less religious individuals, was referenced in [The Wall Street Journal](http://online.wsj.com/article_email/SB10001424052748703296604576005701177915620-lMyQjAxMTAwMDEwMTExNDEyWj.html).

**December 2010** - Professor **Scott Galloway’s** co-created Digital IQ Index for the Public Sector was featured in [Government Computer News](http://gcn.com/articles/2010/12/06/technicalities-nasa-digital-iq.aspx).

**December 2010** - Professor **Priya Raghubir’s** co-authored study, finding that investors miscalculate risk by focusing on stock price movement rather than returns, was highlighted in [Money Magazine](http://www.stern.nyu.edu/Newsroom/SternInTheNews/CON_024240).

**December 2010** - Professor **Tom Meyvis** spoke on [BBC World Service](http://www.bbc.co.uk/worldservice/science/2010/12/101201_climate_connection_prog_three.shtml) on how persuading consumers to change their behavior in response to climate change concerns compares to selling products and developing other advertising campaigns in the public interest.
**December 2010** - In [Downtown Express](http://downtownexpress.com/de_397/possiblecharterschool.html), Professor **Eric Greenleaf** stressed that the downtown Manhattan elementary school system is overcrowded and in need of more seats. A presentation of Greenleaf’s, outlining the overcrowding problem, was featured on [NearSay](http://newyork.nearsay.com/nyc/soho-tribeca/local-news-overcrowded-schools-ps-234-ps-89-margaret-chin-eric-greenleaf-daniel-squadron).

**November 2010** - Professor **Scott Galloway’s** “Digital IQ Index” for the Public Sector, developed by his think tank L2, was featured, in The Washington Post, with additional pick-up on CNN, [Fierce Government IT](http://www.fiercegovernmentit.com/story/spotlight-nasa-genius-social-media-says-study/2010-11-28), [Information Week](http://www.informationweek.com/news/government/info-management/showArticle.jhtml?articleID=228400190&cid=RSSfeed_IWK_All), [Wireless News](http://www.stern.nyu.edu/Newsroom/SternInTheNews/CON_024148) and three other outlets. His “Digital IQ Index” for luxury brands was cited in [The New York Times](http://www.nytimes.com/2010/11/10/fashion/10iht-rheritage.html?_r=3&scp=1&sq=galloway&st=cse) and [Relaxnews International](http://www.stern.nyu.edu/Newsroom/SternInTheNews/CON_024044).

**November 2010** - Professor **Adam Alter’s** co-authored research on the heightened performance of companies with pronounceable symbols after an IPO was cited in the [Deal Journal blog of The Wall Street Journal](http://blogs.wsj.com/deals/2010/11/12/gm-ipo-whats-in-a-ticker-quite-a-lot-actually/).
**November 2010** - Professor **Tom Meyvis’** co-authored paper on affective forecasting errors, misremembering predictions of one’s feelings after an event, was featured in the [Percolator blog of Psychology Today](http://www.psychologytoday.com/em/50419), with additional pick-up in a [The Chronicle of Higher Education](http://chronicle.com/blogs/percolator/the-election-blues/27506) blog, [HealthNewsDigest.com](http://www.healthnewsdigest.com/news/Forecast_630/People_s_Predictions_After_an_Event_Prove_to_be_Inaccurate.shtml) and [UPI.com](http://www.upi.com/Health_News/2010/11/02/People-may-misremember-to-stay-motivated/UPI-55731288679361/). His co-authored study on how interruptions, like television commercials, enhance the enjoyment of an activity was highlighted on [MSN Money](http://articles.moneycentral.msn.com/SavingandDebt/FindDealsOnline/article.aspx?post=a5b6755a-6dd0-4496-9c71-216ff6dfdf55).
**November 2010** - Post-doctoral scholar **Moran Cerf’s** research in developing dream-recording technology was featured in [The Australian](http://www.theaustralian.com.au/australian-it/dreamvo-in-your-neuron-reactions/story-e6frgakx-1225946286979), with additional pick-up in [Edmonton Journal](http://www.edmontonjournal.com/health/Harnessing+mind+power/3756629/story.html), [Pakistan Times](http://www.pakistantimes.net/pt/detail.php?newsId=16025) and five additional outlets.
**November 2010** - Professor **Samuel Craig** commented in [Variety Magazine](http://www.variety.com/article/VR1118028143?refCatId=13) on how MGM’s new board appointments reflect the trend toward film library monetization.

**November 2010** - Professor **Anne-Laure Sellier** was interviewed about the “Black Friday” phenomenon in the US by the Canadian Broadcasting Corporation.

**November 2010** - Professor **Eric Greenleaf** presented data on [DNAInfo.com](http://www.dnainfo.com/20101124/downtown/downtown-parents-fight-charter-school-planned-for-tweed-courthouse) showing the space shortage in downtown Manhattan’s elementary schools, arguing for the need to keep Tweed Courthouse open for local elementary school children.

**November 2010** - Professor **Al Lieberman** offered his perspective on MGM’s reputation in [China Business News](http://web-docs.stern.nyu.edu/pa/lieberman_mgm_cbn.pdf).

**November 2010** - Professor **Luke Williams** commented in the [Business of Fashion](http://www.businessoffashion.com/2010/11/fashion-2-0-l2-innovation-forum-examines-disruptive-thinking-listening-and-iterative-development.html) that regular competition leads to only incremental change while disruptive thinking is the source of real innovation as it challenges the fundamental assumptions within a market.

**November 2010** - Professor **Scott Galloway** discussed luxury brand marketing strategies on [Bloomberg TV](http://www.youtube.com/watch?v=UfBBOmcs4tQ) and dismissed the notion that luxury brands are dead as exaggerated, with additional pick-up on [WashingtonPost.com](http://www.washingtonpost.com/wp-dyn/content/video/2010/11/05/VI2010110505782.html) and Yahoo! Finance.
**November 2010** - In [Smart Money](http://www.stern.nyu.edu/Newsroom/SternInTheNews/CON_023878), Professor **Tom Meyvis** attributes the fact that shoppers tend to spend more at outlet stores to ‘sunk cost bias:’ since the consumers have already invested in traveling a far distance to go shopping, they tend to follow through with it.

**November 2010** - The Entertainment, Media & Technology Program co-hosted [The Future of Television Conference](http://www.televisionconference.com/east/) on November 19th with [Digital Media Wire](http://www.dmwmedia.com/). The event featured Professor **Al Lieberman** interviewing Matthew Blank, chairman and CEO of Showtime Networks Inc. The NYU Stern community can access the recorded program by visiting the following links: 1) [FOTV Part One](http://echo360.stern.nyu.edu:8080/ess/echo/presentation/9a512a66-f513-4c0a-bc72-7fe9d2cf3d07); 2) [FOTV Part Two](http://echo360.stern.nyu.edu:8080/ess/echo/presentation/e10968fa-feee-4f51-a90f-6a9dceded36f).

**October 2010** - Professor **Scott Galloway’s** co-authored study, finding Republican senators more competent social media users than Democratic senators, was featured on [Politifact.com](http://www.politifact.com/texas/article/2010/oct/14/truth-o-meter-follows-texas-politicos-twitter-too/).

**October 2010** - Professors **Amitav Chakravarti**, **Vicki Morwitz** and **Priya Raghubir’s** study on “the going home effect” was cited in the [Los Angeles Times](http://www.latimes.com/business/la-fi-travel-briefcase-20101011,0,6165018.story).

**October 2010** - Professor **Justin Kruger’s** co-authored study, showing how people tend to blame the decision-maker for poor outcomes despite having poor choices, was cited in the [Boston Globe](http://www.boston.com/bostonglobe/ideas/articles/2010/10/10/the_big_letdown/?page=full).

**October 2010** - Professor **Tom Meyvis’s** co-authored study on the experience-enhancing effects commercials have on the television viewing experience was featured in the [Harvard Business Review](http://hbr.org/2010/10/defend-your-research-commercials-make-us-like-tv-more/ar/1).
**October 2010** - Professor **Priya Raghubir’s** co-authored studies on how credit cards subconsciously trigger consumers to spend more were cited in [Men's Health](http://menshealth.coverleaf.com/menshealth/201010?pg=138#pg138).

**October 2010** - Post-doctoral scholar **Moran Cerf’s** research on brain-machine connections that point to the possibility of developing dream recording technology was featured on [BBC](http://www.bbc.co.uk/news/science-environment-11635625).
**October 2010** - Professor **Sam Craig** and MBA/MFA students **Heather Jack** and **Ryan Heller** discussed the dual degree program for producers from NYU's Stern School and Tisch Kanbar's Institute of Film and Television in [Variety Magazine](http://www.variety.com/article/VR1118025396?refCatId=18).

**October 2010** - Professor **Scott Galloway** commented about online buyer reviews of luxury brands in [The Wall Street Journal](http://online.wsj.com/article/SB20001424052702304250404575558393667645672.html).

**October 2010** - Professor **Jeffrey Carr** noted in Crain's [New York Business](http://www.crainsnewyork.com/article/20101003/SMALLBIZ/310039988) how low-tech firms are in a position to invest in their business.
**October 2010** - Professor **Priya Raghubir** discussed the latest branding of Marlboro cigarettes in [PRX](http://www.stern.nyu.edu/Marketing/WhatsNew/Professor%20Priya%20Raghubir%20discussed%20the%20latest%20branding%20of%20Marlboro%20cigarettes,%20with%20additional%20coverage%20on%20WAMC.).

**October 2010** - The Marketing Department has published the [Fall/Winter 2010 edition of their newsletter](http://web-docs.stern.nyu.edu/marketing/NYUMarketingNewsletter2010.pdf).

**October 2010** - Professor **Geeta Menon** delivers the Presidential Address at the 2010 [Association for Consumer Research](http://www.acrwebsite.org/) conference in Jacksonville, FL (Oct 7-9, 2010), titled "Navigating the PhD Waters: The Role of Advisors."

**September 2010** - Professor **Tom Meyvis’s** two co-authored studies on the effect of interruption on consumption experiences were cited in the [NY Times Freakonomics blog](http://freakonomics.blogs.nytimes.com/2010/09/21/the-upside-of-irrationality/).

**September 2010** - Professor **Scott Galloway’s** recent study, ranking the online competence of specialty retail brands and the relationship between social media acumen and revenue growth, was featured in [Marketing Vox](http://www.marketingvox.com/marketing-data-roundup-the-top-ten-brands-with-the-highest-digital-iq-047723/?utm_campaign=rssfeed&utm_source=mv&utm_medium=textlink).

**September 2010** - Professor **Russell Winer** discussed Goldman Sachs’ new ad campaign in the [NY Times DealBook blog](http://dealbook.blogs.nytimes.com/2010/09/29/goldman-launches-national-advertising-campaign/).
**September 2010** - In [Marketplace](http://marketplace.publicradio.org/display/web/2010/09/24/mm-spending-habits-influenced-more-by-peers-or-demographic/), Professor **Tom Meyvis** said that people are neurologically wired to compare themselves with people they actually know, not abstractions of a large population.

**September 2010** - In an op-ed in [Psychology Today](http://www.psychologytoday.com/blog/alternative-truths/201009/the-perils-subtle-miscommunication), Professor **Adam Alter** illustrates the dangers of ‘pseudo-communication,' when miscommunication is instead understood to be successful communication.

**August 2010** - Professor **Tülin Erdem’s** test for distinguishing between internal reference price theories was referenced in [Marketing Weekly News](http://www.stern.nyu.edu/Newsroom/SternInTheNews/CON_022954).

**August 2010** - Professor **David Ellner** was highlighted in [Billboard](http://www.billboard.biz/bbbiz/content_display/industry/e3i4dc46381a1986fb038f4b902737d583d) as one of the top choices to head Google’s digital music division.

**August 2010** - Professor Scott Galloway's Professsor **Scott Galloway’s** study on ranking senators by their ‘digital IQ’ was referenced in [The New York Times](http://www.nytimes.com/2010/08/24/us/politics/24arizona.html?hp).

**August 2010** - Professor **Sam Hui's** research on predicting box office performance from movie scripts was referenced on [NPR](http://www.npr.org/blogs/money/2010/08/17/129261284/applying-academic-formulae-to-scripts-could-weed-out-hollywood-duds).

**August 2010** - Professor **Tom Meyvis'** research on hedonistic experiences, which shows that longer vacations do not necessarily give us better memories, was highlighted in [The Independent](http://www.independent.co.uk/travel/news-and-advice/take-shorter-breaks-more-often-for-the-happiest-time-off-2052882.html).

**August 2010** - Professor **Justin Kruger's** study on the misinterpretation of sarcasm in emails was referenced in [TCMNet.com](http://satellite.tmcnet.com/news/2010/08/13/4956264.htm).

**August 2010** - Professor **Samuel Craig** and graduate student **Heather Jack** were featured in [The Times of India ](http://w4.stern.nyu.edu/newsroom/docs/timesofindia_8.9.2010.pdf)for their comments on NYU's MBA/MFA dual degree program for producers from NYU's Stern School and Tisch Kanbar.

**August 2010** - Professor **Scott Galloway** commented in [The New York Times](http://www.nytimes.com/2010/08/16/technology/16google.html) on how consumers view Google, saying they have been able to create a positive image.

**August 2010** - Professor **Al Lieberman** commented in [The Atlanta Journal](http://www.ajc.com/business/film-students-focus-on-587673.html) on NYU Stern’s Entertainment, Media and Technology program, saying that it served as a model for Emory’s new program in Film and Media Management.

**August 2010** - Professor **Samuel Craig** commented in [Marketplace](http://marketplace.publicradio.org/display/web/2010/08/04/pm-are-consumers-ready-for-3d-tv/) on the local food movement, arguing that helping farmers was important but not at the expense of taxpayers.

**July 2010** - Professor **Sam Hui's** new model to predict box office revenue from movie scripts was referenced in the [Financial Times](http://www.ft.com/cms/s/0/e8a4b0b4-8b55-11df-a4b4-00144feab49a,dwp_uuid=02e16f4a-46f9-11da-b8e5-00000e2511c8.html).

**July 2010** - Professor **Tom Meyvis'** research on hedonistic experiences was referenced in [Investor's Chronicle](http://www.investorschronicle.co.uk/Columnists/ChrisDillow/article/20100716/6965cc24-901a-11df-9549-00144f2af8e8/The-psychology-of-recovery.jsp).

**July 2010** - Professor **Priya Raghubir's** study on recognizing one's own ignorance was referenced in [The New Yorker](http://www.newyorker.com/talk/financial/2010/07/05/100705ta_talk_surowiecki).

**July 2010** - Professor **Adam Alter** commented in [Psychology Today](http://www.psychologytoday.com/blog/alternative-truths/201007/paul-the-octopus-and-the-human-penchant-patterns) on the human penchant for patterns using Paul the Octopus who was used to predict the outcome of the World Cup, as an example.

**July 2010** - Professor **Priya Raghubir** shared her thoughts on Apple's brand loyalty in [TheStreet.com](http://www.thestreet.com/story/10809333/1/dissecting-apples-mystique.html), stating that they are doing something right.

**July 2010** - Professor **Scott Galloway** commented on the design of Apple Inc.'s products on [Bloomberg TV](http://www.bloomberg.com/news/2010-07-09/dyson-says-apple-product-demand-spurred-by-sleek-design-video.html).

**June 2010** - Professor **Eric Greenleaf** shared his views on social shopping networks on [Marketplace](http://marketplace.publicradio.org/display/web/2010/06/02/pm-social-shopping-sites-high-in-data-value/).

**June 2010** - Professor **Al Lieberman** commented (Canal +) on the AMC drama "Mad Men" and its recent splash in the world of TV.

**June 2010** - Professor **Priya Raghubir's** paper on measuring the effect of corporate social responsibility on stakeholders was highlighted in [Marketing Weekly News](http://www.stern.nyu.edu/Newsroom/SternInTheNews/CON_022252).

**June 2010** - Professor **Justin Kruger's** research on an individual's ability to recognize his or her own incompetence was referenced in [The New York Times blog](http://opinionator.blogs.nytimes.com/2010/06/20/the-anosognosics-dilemma-1/#ftn3).

**June 2010** - Professor **Tom Meyvis's** research on hedonistic experiences was referenced in a [Boston Globe](http://www.boston.com/bostonglobe/ideas/articles/2010/06/20/the_best_vacation_ever/?page=full) piece about the way behavioral science impacts people's decision on how to spend their vacations.

**June 2010** - Professor **Scott Galloway** appeared on [Bloomberg TV](http://vimeo.com/12992407) to discuss opportunties in China for digital savvy brands.

**June 2010** - Marketing Experts from NYU Stern, Columbia, Wharton and Yale Share New Research at the 2010 [Four School Colloquium](http://www.stern.nyu.edu/multimedia/slideshows/fourschool_100423/fourschool_100423.html).

**June 2010** - Professor **Priya Raghubir's** [study](http://www.time.com/time/business/article/0,8599,2001086,00.html) finds that consumers are less likely to spend cash held in large denominations.

**June 2010** - Professor **Sam Hui's** [new model](http://www.ft.com/cms/s/0/e8a4b0b4-8b55-11df-a4b4-00144feab49a,dwp_uuid=02e16f4a-46f9-11da-b8e5-00000e2511c8.html) predicts box office revenue from movie scripts.

**April 2010** - Professor **Adam Alter** speaks on [predictable quirks in how people perceive the passage of time](http://www.psychologytoday.com/blog/alternative-truths/201004/quirks-in-time-perception).

**April 2010** - Professor **Eitan Muller** comments on the [iPad's potential market](http://www.nytimes.com/2010/04/02/technology/personaltech/02gadget.html?_r=1&scp=1&sq=eitan&st=cse).
**April 2010** - Professor **Priya Raghubir** comments on the [supply challenges of the iPad](http://www.thestreet.com/story/10716339/1/apples-prime-time-ipad-preening.html).

**March 2010** - Professor **Scott Galloway's** LuxuryLab hosted [an event on digital and social media](http://www.businessoffashion.com/2010/03/fashion-2-0-organizing-for-digital-and-social-media.html) at NYU Stern.
**June 2010** - Professor **Vicki Morwitz**, doctoral candidate in Nutrition Maya Vadiveloo, and Pierre Chandon (INSEAD) were awarded a grant from the Marketing Science Institute for their research proposal "Mere Belief Effects: The Effect of
Health Labels on Consumers' Perceived and Experienced Satiety."

**April 2010** - Under the direction of Marketing Professor **Sunder Narayanan**, Team Trinity, consisting of Stern juniors Anthony Tumbiolo, Vijay Chandar, and John Park have won the L'Oreal Brandstorm National Finals. The assignment this year was to create a men's beauty line under the Diesel brand name. The NYU team will represent the USA in the International Finals in Paris, where teams from over 40 countries will compete.

**March 2010** - Professor **Geeta Menon** is appointed the Abraham Krasnoff Professor of Global Business.