# Books and Chapters

##  Books

Recent books authored by Stern Marketing Faculty

[ ![Thrive - Maximizing Well-Being in the Age of AI](/sites/default/files/styles/866w_x_540h/public/2024-10/thrive_hardcover.png.webp?itok=mukaPCIp)

](https://mitpress.mit.edu/9780262049313/thrive/) [##  Thrive: Maximizing Well-Being in the Age of AI

](https://mitpress.mit.edu/9780262049313/thrive/)Anindya Ghose (with Ravi Bapna)

[More Info](https://mitpress.mit.edu/9780262049313/thrive/)

[ ![Anatomy of a Breakthrough](/sites/default/files/styles/866w_x_540h/public/2024-10/anatomy_hardcover.png.webp?itok=9ISsUxMX)

](https://www.simonandschuster.com/books/Anatomy-of-a-Breakthrough/Adam-Alter/9781982182977) [##  Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most

](https://www.simonandschuster.com/books/Anatomy-of-a-Breakthrough/Adam-Alter/9781982182977)Adam Alter

[More Info](https://www.simonandschuster.com/books/Anatomy-of-a-Breakthrough/Adam-Alter/9781982182977)

[ ![Marketing and the Law](/sites/default/files/styles/866w_x_540h/public/2024-10/marketing_and_the_law_hardcover.png.webp?itok=fOB1eZCG)

](https://www.cambridge.org/core/books/the-cambridge-handbook-of-marketing-and-the-law/00C419D243925DB2F1EDEA77143AB53F) [##  The Cambridge Handbook of Marketing and the Law

](https://www.cambridge.org/core/books/the-cambridge-handbook-of-marketing-and-the-law/00C419D243925DB2F1EDEA77143AB53F)Joel H. Steckel (with Jacob E. Gersen)

[More Info](https://www.cambridge.org/core/books/the-cambridge-handbook-of-marketing-and-the-law/00C419D243925DB2F1EDEA77143AB53F)

##  Chapters

Recent chapters published by Stern Marketing Faculty

[ ![Cover of Maladaptive book](/sites/default/files/styles/866w_x_540h/public/2024-10/maladaptive_hardcover.png.webp?itok=gz9OZtWz)

](https://link.springer.com/chapter/10.1007/978-3-031-60199-6_11#Sec6) [##  “Maladaptive Consumption Conceptual Identification Model"

](https://link.springer.com/chapter/10.1007/978-3-031-60199-6_11#Sec6)Priya Raghubir

Published as a chapter in *Maladaptive Consumer Behavior: Theory, Research, and Intervention*

[More Info](https://link.springer.com/chapter/10.1007/978-3-031-60199-6_11#Sec6)

[ ![New Directions](/sites/default/files/styles/866w_x_540h/public/2024-10/new_directions_hardcover.png.webp?itok=nb27t81y)

](https://www.worldscientific.com/doi/10.1142/9789811292231_0001) [##  "Valuing New Currencies: A Framework for Future Research"

](https://www.worldscientific.com/doi/10.1142/9789811292231_0001)Priya Raghubir

Published as a chapter in *New Directions in Behavioral Pricing*

[More Info](https://www.worldscientific.com/doi/10.1142/9789811292231_0001)

[ ![Luxury and Fashion hardcover](/sites/default/files/styles/866w_x_540h/public/2024-10/luxury_and_fashion_hardcover.png.webp?itok=tMHjiqp4)

](https://www.bloomsbury.com/us/luxury-fashion-and-media-communication-9781350291065/) [##  “Chanel's Ascent to the Pinnacle of Luxury: A Triadic Model of Evolution for Luxury Brands”

](https://www.bloomsbury.com/us/luxury-fashion-and-media-communication-9781350291065/)Thomaï Serdari

Published as a chapter in *Luxury Fashion and Media Communication*

[More Info](https://www.bloomsbury.com/us/luxury-fashion-and-media-communication-9781350291065/)