## Faculty Research

Forthcoming and Recently Published

**Reich, Taly**, Alexander Fulmer, and Kelly Heard (2026), “[Unintentional Outcomes as a Catalyst for Brainstorming](https://journals.sagepub.com/doi/10.1177/01461672261435656),” *Personality and Social Psychology Bulletin*.

Ostinelli, Massimiliano and **Andrea Bonezzi** (2026), “[Experts’ Ability to Predict the Future Fosters Unwarranted Optimistic Expectations](https://psycnet.apa.org/record/2027-35703-001),” *Journal of Experimental Psychology: Applied.*

Lu, Shijie, Xin Shane Wang, Alixandra Barasch, June Cotte, Yu Ding, Siham El Kihal, Rajdeep Grewal, Praveen K. Kopalle, **Xiao Liu**, Sridhar Moorthy, Jun Hyun Joseph Ryuoo, and Isamar Troncoso (2026), “[Dissolving Boundaries in the Metaverse: Implications of Loosened Constraints on Identity, Time, Space, and Financial Access for Marketing Research](https://www.sciencedirect.com/science/article/pii/S0167811626000236),” *International Journal of Research in Marketing*.

Leng, Yan, **Xiao Liu**, and Rodrigo Ruiz (2026), “[Interpretable Recommendations and Parameter-Grounded Explanations with Multi-Graph Attention](https://www.msi.org/working-paper/interpretable-recommendations-and-parameter-grounded-explanations-with-multi-graph-attention/),” *Information Systems Research*.

**Lewis, Joshua**, Shalena Srna, Johanna Salu, Carter Allen, Erin Morrissey, Matti Wilks, Chistoph Winter, Lucius Caviola (2026), “[Does One Person Make a Difference? Many-One Effects in Judgments of Prosocial Action](https://osf.io/preprints/psyarxiv/bkcne?utm_source=newsletter&utm_medium=email&utm_campaign=the_ea_behavioral_science_newsletter_december_2023_11&utm_term=2024-08-13),” *Journal of Experimental Psychology: General*.

Li, Rubing, Wen Wang, **Anindya Ghose**, Beibei Li, and Kaiquan Xu (2026), “[Predicting Consumer In-Store Purchase through Real-Time Video Analytics: An Advanced Computer Vision and Deep Learning Approach](https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4513385),” *Information Systems Research*.

**Liu, Jairui**, Charles Zou, and Pradeep K. Chintagunta (2026), “Bayesian Learning and Skill Accumulation in Video Game Play,” *Quantitative Marketing and Economics*.

Coleman, Matthew, Lucius Caviola, **Joshua Lewis**, and Geoffrey Goodwin (2026), "[Lay Beliefs About the Badness, Likelihood, and Importance of Human Extinction](https://osf.io/preprints/psyarxiv/qn7k5_v1),” *Scientific Reports*.

Park, Alexander, Yanyi Leng, Fausto Gonzalez, **Jared Watson**, Francesca Valsesia, and Cynthia Cryder (2026), “[Consumers Prefer that Corporations Donate Periodically](https://journals.sagepub.com/doi/10.1177/00222437261423538),” *Journal of Marketing Research*.

Dang, Ivy Chu, **Raluca Ursu**, and Pradeep Chintagunta (2026), “[Going Back to Move Forward? How Search Revisits on a Website We Built Inform Us about Search Outcomes](https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3626451),” *Quantitative Marketing and Economics*.

**Wang, Qiaochu**, Yan Huang, and Param Vir Singh (2025), “[Algorithmic Lending, Competition, and Strategic Provision of Pre-approval Tools](https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4000045)”, *Marketing Science*.

**Jung, Minah**, Silvia Saccardo, Ayelet Gneezy, and Leif D. Nelson (2025), “[Forecasted Versus Actual Generosity in Image-Concern Interventions](https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4323906),” *Management Science*.

**Reich, Taly**, and Jake Teeny (2025), “[Does Artificial Intelligence Cause Artificial Confidence? Generative AI as an Emerging Social Referent](https://pubmed.ncbi.nlm.nih.gov/40310217/),” *Journal of Personality and Social Psychology: Attitudes and Social Cognition*.

Dagogo-Jack, Tari, and **Jared Watson** (2025), “[Most Read Versus Most Shared: How Less (vs. More) Social Popularity Labels Influence News Media Consumption](https://www-2.rotman.utoronto.ca/userfiles/brownbags/marketing/files/Most%20Read%20vs_%20Most%20Shared%20-%20UToronto%2012_13_24%20(002).pdf),” *Journal of Consumer Research*.

El Kihal, Siham, **Tülin Erdem**, Christian Schulze, **Weiqing Zhang** (2025), “[Customer Return Rate Evolution](https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3895309),” *International Journal of Research in Marketing*.

Feng, Flora, Shunyuan Zhang, **Xiao Liu**, Kannan Srinivasan, and Cait Lamberton (2025), “[An AI Method to Score Celebrity Visual Potential from Human Faces](https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4067555),” *Journal of Marketing Research*.

**Fu, Runshan**, Yan Huang, Nitin Mehta, Param Vir Singh, and Kannan Srinivasan (2025), “[Unequal Impact of Zestimate on the Housing Market](https://download.ssrn.com/23/06/15/ssrn_id4480469_code3045671.pdf?response-content-disposition=inline&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEKj%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FwEaCXVzLWVhc3QtMSJIMEYCIQD9SVfMQF1rHku1cfh8gt57aGZVc7xugxmXk7Xmet%2B8sQIhAPSrOwjKpML9mBK3puNKYoLGh6ayJadd9LMa%2B534fnAtKsYFCJD%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FwEQBBoMMzA4NDc1MzAxMjU3Igzwrq%2BPK0Nrd2X6QfEqmgVE4GqXT3bCk9PkjfKIWeVEf%2F9ALt%2BY%2B9UmV2DU7bmKaIARU2G0JvvRThAkExZqObKQXSOJpyZ60DKqlkskUcmsQcQdb3IgIXLltVt7LY1GnA5FJweo6Xw1nniU5qy217mnxN8TNGKW3HLYewu3M%2FdCjXSMU4UC1zScAz8vaqYaKEYHMXoRas8m%2FQ%2FrP1%2BfkiiU%2BRGLBJ1wJqEyetu441qdYGg74zChaNxGj438%2BdBwCfXtDqniR%2BSKNaVJgrsZwzj8hrTzC4SjvXRaGeCfsisi34EHx52I4lnwHr4V0LFc10kvEhpcvfW1DbFVm8j70U%2BNNeiKrGe%2F0LDyR4zN%2BONLFujedtVE%2F27vqbF6T6I2%2Bnp%2BiQnBMQOYqIv4T5Z8KFNeW0e8sV4RB9nfSHNrw9CLo4bcozrrVuVoC01LUOSu3qKABPxQou7RNiK6DLVcYfd7BVOjkiP48iVzCH7Scv17BLST1fWGnhWmtsYjWOe2N7Ro3TlLOXFKDFlJw%2BysOh%2BraPz9byAMQcSdrWONYyszp2ZQg5xZoi2h0fhttEnn1c3d8AGqhJOyvCQ3kzRkxXWLColO5%2FqqWZWw4tAYGJc%2FO%2Fi3QmIoGZ6SW4oz5KE9%2B85Mbl%2BrzFba4EhxvbTGcmMRMxCC8fBNvqKkXPpkFaFydxylgxGqbsFfs1iVnYRuizeEQM1oP4PmPDONvC%2BFR1YqburCLhvQe0rDa2L%2BSbsilrT%2BIblEC7zeemPpWmsaqNIhaBwIg2QvhspFjlWJPV%2F0IzOZJmV90TshBOpWw%2B1jevARwSOaR5NLTnZOLCApfUePJNKN1LpGZX8nqmn6Oy4wlYo6R%2BYoxmTCnk%2B50YgJNw8uJNsgAGH2Iv2Ir5ZYu5LyRqzQez9QaU0whtP%2FuwY6sAEhnT%2BhV23l67%2FeHvCGApsy8ZUemdG5OPo93r9sr9OmR3HxAU%2F%2B%2BxJV54VyZ8kEfoqwIt5o7t9dGWxpdOrPk6n8FOrHZIUqtbsGpLH9kHnVeJ3e%2B0a9bsOhtdcsxDj11Bvj6EZpAcaFt69m4%2FSl5MRdlojI%2BRNoOMBMiSQgZ9t%2BKzGtWkTtfYyLWvpisrIXkhSC7VKnS%2BVJNRclPGNV4gsS1ynOb0I7n01mH6Z%2FPrGedQ%3D%3D&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Date=20250109T155840Z&X-Amz-SignedHeaders=host&X-Amz-Expires=300&X-Amz-Credential=ASIAUPUUPRWEXUTKOII7%2F20250109%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Signature=8d22e1e124bf20151886a8769beca1656b4496addf617aee075734c35abe634c&abstractId=4480469),” *Marketing Science*.

Klusowski, Joowon, and **Joshua Lewis** (2025), “Typical Ranges as Scale-Specific Benchmarks: When and Why Percentages Amplify Relative Magnitudes and Their Differences,” *Management Science*.

Sharma, Siddharth, Justin Frake, and **Jared Watson** (2024), “Symbolic vs. Substantive Support: The Impact of Black Lives Matter on Black-Owned Businesses,” *Marketing Science*.

**Ghose, Anindya**, Beibei Li, Meghanath Macha, Chenshuo Sun, Natasha Zhang Foutz (2024), “[Privacy Choice during Crisis](https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3624069),” *Management Science*.

Sun, Chenshuo, Zijun June Shi, **Xiao Liu**, **Anindya Ghose**, Xueying Li, and Feiyu Xiong (2024), “[The Effect of Voice AI on Digital Commerce](https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3480877)," *Information Systems Research*.

Wu, Yuechen, **Jared Watson**, and Ali Faraji-Rad (2025), “[Who Will I Be With(out) You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals](https://journals.sagepub.com/doi/10.1177/00222437251358160),” *Journal of Marketing Research*.

Schoenegger, Philipp, Spencer Greenberg, Alexander Grishin, **Joshua Lewis**, and Lucius Caviola (2025), “[AI Can Outperform Humans in Predicting Correlations Between Personality Items](https://www.nature.com/articles/s44271-025-00205-w),” *Communications Psychology*.

**Ursu, Raluca**, Stephan Seiler, and Elisabeth Honka (2024), “[The Sequential Search Model: A Framework for Empirical Research](https://link.springer.com/content/pdf/10.1007/s11129-024-09291-2.pdf),” *Quantitative Marketing and Economics*.

**Lewis, Joshua**, and Deborah Small (2024), “[Hitting the Target but Missing the Point: How Donors Use Cost Information](https://doi.org/10.1093/jcr/ucae061),” *Journal of Consumer Research*.

**Segal, Shoshana** and **Geeta Menon** (2024), “[Moral Wiggle Room Through Ambiguity as a Foot-in-the-door: Can We Tap Into Consumers’ (Illusions of) Prosociality for Good?](https://www.journals.uchicago.edu/doi/full/10.1086/732841)” *Journal of the Association for Consumer Research*.

Guler, Ali Umut, Kanishka Misra, and **Vishal Singh** (2024), “[Local Market Reaction to Brand Acquisitions: Evidence From the Craft Beer Industry](https://doi.org/10.1287/mksc.2022.0383),” *Marketing Science*.

**Jung, Minah**, Clayton Critcher, and Leif Nelson (2024), “[Evaluations Are Inherently Comparative, But Are Compared To What?](https://doi.org/10.1037/pspa0000394)” *Journal of Personality and Social Psychology*.

Honka, Elisabeth, Stephan Seiler, and **Raluca Ursu** (2024), “[Consumer Search: What Can We Learn from Pre-Purchase Data?](https://doi.org/10.1016/j.jretai.2024.02.003)” *Journal of Retailing*.

Ostinelli, Max, **Andrea Bonezzi**, Monika Lisjak (2024), “[Unintended Effects of Algorithmic Transparency: The Mere Prospect of an Explanation Can Foster the Illusion of Understanding How an Algorithm Works](https://doi.org/10.1002/jcpy.1416),” *Journal of Consumer Psychology.*

Yuan, Yuan, **Xiao Liu**, Shunyuan Zhang, and Kannan Srinivasan (2024), “[Gender and Racial Price Disparities in the NFT Marketplace](https://pdf.sciencedirectassets.com/271657/AIP/1-s2.0-S0167811624000788/main.pdf?X-Amz-Security-Token=IQoJb3JpZ2luX2VjEDsaCXVzLWVhc3QtMSJHMEUCIE6ZNlEvkTwWqRX%2BfsgBggNOeE2PbYfTDj%2FjyXLr%2FmyqAiEApRM4gkN%2Fv8HEHUIqJYy89PgZqcVm2x7ARm6C3H9v5aMqswUIZBAFGgwwNTkwMDM1NDY4NjUiDHHjAIc2lhCmHRjPkCqQBWybOI9i8mY%2BHrYXTd5og6ccMVveM0U3GMAv22fG0Hq249%2BfMz%2FzwETouhGai8ScZToQx9amdrUAgJPvKi3wEJsKyXFJqhby%2FSKPxiMxHjdqID1tWLvPxS2HeyNhrzoF0z99CqIxmclmtA%2BcrYrYiBmOK6ytIBhi8peTHZleo6KoZ3GoXgzOxtN9pG4f8fsSJJysT3iIhYI%2FWGZ0tUYAI5hOAmCD0207ih9r2RjyTE%2Fljj3uNyR%2Fk%2Bt%2FUjLQ7uGFQtBsiKxL4YF12rpCzgmiUhckeCLNp69MVO0NOh1XJYE7gx7xnqAhrlaPHOCltJNEqaKdXWJxEILUBWymJya3Z1s4iEg6jxcBuWrzyVpAZeZNWOL6PHDVY%2FFgvPkYfRjaKFVqHXQ8B2q39kQPhHnJtYtN5WxjGOWoGCjQmF5bpViTNaCX7SEX5Ar8t%2BrDklFk1kGYKGaHp842vLQ4Lnz1O5zbVOutHHd5tBcNU2GSnhz2gopmHuD4y1uBGdmfmQCQHG5Za5k9KYVKiOTUT5GyOmhwgwBajpQDkBbHbdG9QxYf51PLJemGtPHgXKa8FjSP9dyT73D22h3%2F3JoyNiBc5%2FTna%2BIFuEeVU9uVr4faCcDvj3tmhlM%2FRLUgBijydSZt5JSxRAUqYDMQBTKDMPeXaeibrQ8p9479PRkMYV7dOlId0mxBW7Wzhh6fF9Kk7hB7hW41ZvmSz22Aq8SWZn0Biaq%2BS3ajVBUZGDklg9MWJlMVEUl%2BT9ewdiRx6wLhvEJxumXmNL9CdQVlvipjDYJFemWJ0oLvOROKw9Wu81DH9KduaVoo7ZkHNira6Gi83B8NnEyHHkonZMZfpVZlR5Xh5E18c380L2Jv6shCEg0QjK1eMMqC%2FbYGOrEB8Fuks4ttY2IqPHlFc88BBxp%2FZgiXp54jVo9G5wsL%2FjySq6HGk%2FhFGPhBnGuR8WFTKkHhNygY4nO5dxYvXXL4bGcS09CeZ3zu8L4kS5uN1sneZ8zS57zUIpxTHk0DrAv20Bh4tTny1cRA4gnB1dd%2FJKV5UGejicBKPDSQfZ2urY7XlqmYgOFns0A6KVggtlOj6HG5HPAC56ardcGN0%2B9%2BZb5xwy0vuK1zBW8ExJpfzkfE&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Date=20240909T190445Z&X-Amz-SignedHeaders=host&X-Amz-Expires=300&X-Amz-Credential=ASIAQ3PHCVTYZ5TZY3I7%2F20240909%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Signature=2ac180d2d44ddcb7d6635be573853bbb5c9e55c228c77ff723a1c93788394646&hash=8069a1bdbcf09716f387f7f44764f0e899782c7f7b37b8439453fc0591a3624e&host=68042c943591013ac2b2430a89b270f6af2c76d8dfd086a07176afe7c76c2c61&pii=S0167811624000788&tid=spdf-c5b52b84-ac9b-4154-96a7-a2735d59cb2e&sid=d1b43caf6e4c83458f-a596-53f932f68ebbgxrqa&type=client&tsoh=d3d3LnNjaWVuY2VkaXJlY3QuY29t&ua=0f165f02565b5456525b0d&rr=8c097225bc834380&cc=us&kca=eyJrZXkiOiI4MTV1SURsMFlPOE9LaHdhU0tXMmcraEREaVNJQ0xQem16ekl0RG4zSG9pN1hqaCtZSG5CSG8zWW4vUmZqYmtJaTZuVjlNaW5GT1ZSM3EzUktHNmJuQUxpL0gvMVJhcUVHOStuTWdiQWNMK3I1VzBNRXBqTVYyUHVuV3ZkK0J4czlldnlSdFJpYWtiY2c0eWJHK3p5WTRlYW4vR3FWTFRRRU5LZXhaSXJLUnp6UTlERSIsIml2IjoiYTAwNzRiYWQ0NDdmMDg2YzU5MmJhMjBjYTM4MWY1YzUifQ==_1725908692140),” *International Journal of Research in Marketing*.

**Bollinger, Bryan**, Kenneth Gillingham, Stefan Lamp and Tsvetan Tsvetanov (2023), "[Promotional Campaign Duration and Word-of-Mouth in Solar Panel Adoption](http://www.bryanbollinger.com/index_files/PromotionalCampaignDuration.pdf)," *Marketing Science*.
-Finalist, Gary Lilien Practice Prize

**Raghubir, Priya** and **Shirly Bluvstein** (2023), "“From Bribes to Bequests and Gifts to Gratuities: The Black, White, and Shades of Grey of How and Why Consumers Pay What They Want,” *Consumer Psychology Review*.

**Ghose, Anindya**, Heeseung Andrew Lee, Kihwan Nam, and Wonseok Oh (2023), “[The Effects of Pressure and Self-Assurance Nudges on Product Purchases and Returns in Online Retailing: Evidence from a Randomized Field Experiment](https://journals.sagepub.com/doi/abs/10.1177/00222437231180494)," *Journal of Marketing Research*.

Jain, Shailendra Pratap, Pragya Mathur, Mathew S. Isaac, Huifang Mao, and **Durairaj Maheswaran** (2023), “[Brand extension failure and parent brand penalty: The role of implicit theories](https://myscp.onlinelibrary.wiley.com/doi/pdf/10.1002/jcpy.1343),” *Journal of Consumer Psychology*.

**Kwon, Minjung**, **Tülin Erdem**, and **Masakazu Ishihara** (2023), “[Counter-Cyclical Price Promotion: Capturing Seasonal Category Expansion Under Endogenous Consumption](https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3138863),” *Quantitative Marketing and Economics*.

Malika, Malika and **Durairaj Maheswaran** (2023), “[Busy or poor: How time or money scarcity cues differentially impact purchase decisions regarding service firms](https://pubmed.ncbi.nlm.nih.gov/36817061/),” *Journal of the Academy of Marketing Science*.

**Melzner, Johann**, **Andrea Bonezzi** and **Tom Meyvis** (2023), “[Information Disclosure in the Era of Voice Technology](https://journals.sagepub.com/doi/full/10.1177/00222429221138286),” *Journal of Marketing*.

**Ursu, Raluca**, Andrey Simonov, and **Eunkyung An** (2023), “[Online Advertising as Passive Search](https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3841266),” *Management Science*.

**Ursu, Raluca**, **Tülin Erdem**, Qingliang Wang, and **Qianyun Zhang** (2023), “[Prior Uncertainty and Consumer Search: Evidence from Eye-tracking](https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4113480),” *Management Science*.

Haenlein, Michael, Barak Libai, and **Eitan Muller** (2023), “[Satiation and Cross Promotion: Selling and Swapping Users in Mobile Games](https://www.sciencedirect.com/science/article/pii/S0167811622000829)," *International Journal of Research in Marketing*, Volume 40, Issue 2, 342-261.

Shi, Zijun (June), **Xiao Liu**, and Kannan Srinivasan (2022), “[Hype News Diffusion and Risk of Misinformation: The Oz Effect in Health Care](https://doi.org/10.1177/00222437211044472),” *Journal of Marketing Research,* 59 (2), 327-352.
\- Winner of the JMR Paul E. Green Award for 2023
\- Co-winner of the 2023 AMA MR-SIG Don Lehmann Award for best paper based on a dissertation published in the last two years.

Simonov, Andrey, **Raluca Ursu**, and Carolina Zheng (2022), “[Suspense and Surprise in Media Product Design: Evidence from Twitch](https://journals.sagepub.com/doi/full/10.1177/00222437221108653),” *Journal of Marketing Research*, 60 (1), 1-24.
\- Finalist for the JMR Paul E. Green Award for 2023