## Persuasion

Stern faculty have researched diverse issues such as:

- What are effective ways to communicate health risks?
- How do you evaluate the effectiveness of anti-drug advertisements?
- What is the role of generic advertising in stimulating selective demand?
- What is the role of misleading and deceptive advertising?
- What is the effectiveness of loyalty programs?
- What is the role of hedonic vs. utilitarian messages in changing consumer attitudes?
- What are the effects of irrelevant information on consumer attitudes?

## Associated Faculty

[Bruce Buchanan](http://w4.stern.nyu.edu/faculty/bio/bruce-buchanan)
[Kim Corfman](http://w4.stern.nyu.edu/faculty/bio/kim-corfman)
[Minah Jung](http://w4.stern.nyu.edu/faculty/bio/minah-jung)
[Xiao Liu](http://w4.stern.nyu.edu/faculty/bio/xiao-liu)
[Durairaj Maheswaran](http://w4.stern.nyu.edu/faculty/bio/durairaj-maheswaran)
[Geeta Menon](http://w4.stern.nyu.edu/faculty/bio/geeta-menon)
[Tom Meyvis](http://w4.stern.nyu.edu/faculty/bio/tom-meyvis)
[Russ Winer](http://w4.stern.nyu.edu/faculty/bio/russell-winer)

## Related Links

[Recent Publications](/experience-stern/about/departments-centers-initiatives/academic-departments/marketing/research/recent-publications)
[Publications Archive](/experience-stern/about/departments-centers-initiatives/academic-departments/marketing/research/recent-publications/publications-archive)
[Marketing in the News](/experience-stern/about/departments-centers-initiatives/academic-departments/marketing/overview/department-news)