## Pricing

Research on pricing has examined:

- What are consumers’ reactions to anticipated prices?
- What are the effects of imperfect information on a firm’s pricing responses?
- What are existing models of industry-specific pricing?
- What are consumer responses to auction pricing using descriptive and normative models?
- What are consumers’ preferences for flat rates versus linear pricing schedules?
- How do consumers process store price comparisons?

## Associated Faculty

[Bryan Bollinger](http://w4.stern.nyu.edu/faculty/bio/bryan-bollinger)
[Xinyu Cao](http://w4.stern.nyu.edu/faculty/bio/xinyu-cao)
[Tulin Erdem](http://w4.stern.nyu.edu/faculty/bio/tulin-erdem)
[Eric Greenleaf](http://w4.stern.nyu.edu/faculty/bio/eric-greenleaf)
[Masakazu Ishihara](http://w4.stern.nyu.edu/faculty/bio/masakazu-ishihara)
[Minah Jung](http://w4.stern.nyu.edu/faculty/bio/minah-jung)
[Justin Kruger](http://w4.stern.nyu.edu/faculty/bio/justin-kruger)
[Geeta Menon](http://w4.stern.nyu.edu/faculty/bio/geeta-menon)
[Tom Meyvis](http://w4.stern.nyu.edu/faculty/bio/tom-meyvis)
[Eitan Muller](http://w4.stern.nyu.edu/faculty/bio/eitan-muller)
[Priya Raghubir](http://w4.stern.nyu.edu/faculty/bio/priya-raghubir)
[Joel Steckel](http://w4.stern.nyu.edu/faculty/bio/joel-steckel)
[Russ Winer](http://w4.stern.nyu.edu/faculty/bio/russell-winer)

## Related Links

[Recent Publications](/experience-stern/about/departments-centers-initiatives/academic-departments/marketing/research/recent-publications)
[Publications Archive](/experience-stern/about/departments-centers-initiatives/academic-departments/marketing/research/recent-publications/publications-archive)
[Marketing in the News](/experience-stern/about/departments-centers-initiatives/academic-departments/marketing/overview/department-news)