## Mapping Mobile @NYUStern

A day-long event where marketing professionals and academics connected to discuss the state of mobile marketing and evaluate the opportunities created by recent developments in mobile technology.

Discussion included:
- The effectiveness and measurability of mobile
- Crafting an effective mobile marketing strategy
- Integrating mobile into the multi-channel mix
- Showrooming and its impact on sales
- Harnessing and using mobile to build brand loyalty

[For more highlights, videos and more information click here](https://www.youtube.com/playlist?list=PLaJhzLlJqWecsFHuZzWdAWpw8o15dKK-4).