## Videos

##  DHL Global Connectedness Index Videos

This collection of videos introduces the DHL Global Connectedness Index and highlights key findings from recent editions of the report.

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Watch  # Highlights from the DHL Global Connectedness Index 2019 Update

Short video about the state of globalization at the world-level from the DHL Global Connectedness Index 2019 Update.

# How Globalized are Countries Around the World?

Summary of country-level results from the DHL Global Connectedness Index 2018.

# DHL Global Connectedness Index Background

Introduction to key features of the DHL Global Connectedness Index, including the distinction between measures of the “depth” versus the “breadth” of global connectedness.

##  Pankaj Ghemawat Globalization Videos

In this collection of videos, Professor Pankaj Ghemawat introduces several of his key frameworks and insights about globalization and global strategy.

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The CAGE (Cultural, Administrative, Geographic, Economic) Distance Framework  # Introduction

Size and distance both shape international interactions, as illustrated by the examples of the US and China’s largest trade partners.

# Visualizing International Interactions

Online cartograms (“rooted maps”) illustrate patterns of international flows. (Note: This video displays an earlier version of the relevant website. The current version, with expanded and updated content, is at [www.ghemawat.com/maps](https://www.ghemawat.com/maps).)

# Generalizing the CAGE Distance Framework

Examples of countries’ trade flows motivate the [CAGE (Cultural, Administrative, Geographic, Economic) distance framework](https://hbr.org/2001/09/distance-still-matters-the-hard-reality-of-global-expansion).

# CAGE Distance Beyond Trade

Ghemawat’s CAGE-based “Law of Distance” is applied beyond trade to various types of activity ranging from the international expansion of multinational firms to patterns of who follows whom on Twitter.

# CAGE Distance at the Industry Level

The effects of Cultural, Administrative, Geographic and Economic distance vary across industries and companies, as illustrated using challenges faced by Internet-based businesses.

# CAGE Distance and Market Selection

CAGE analysis is applied to weighing the effects of size and distance in market selection. (Note: This video displays an earlier version of the relevant website. The current version, with expanded and updated content, is at [www.ghemawat.com/cage](https://www.ghemawat.com/cage).)

AAA Strategies (Adaptation, Aggregation, Arbitrage)  # CAGE Distance and the AAA Strategies

The company-level effects of CAGE distance are illustrated using the example of Walmart, motivating consideration of three (“AAA”) strategies for deal with distance: Adaptation, Aggregation, and Arbitrage.

# Walmart AAA Strategies

The AAA strategies are further elaborated, extending the Walmart example.

# Tensions Among AAA Strategies

There are inherent tensions among the AAA strategies, with powerful implications for competitive advantage and for the organization of multinational firms.

ADDING Value Scorecard  # Analyzing Value Creation via Global Strategy

Corporate globalization is an option rather than an imperative, motivating the importance of a value-based approach to analyzing globalization strategies.

# The ADDING Value Scorecard

The ADDING Value Scorecard parses business value creation (or destruction) via global strategy into the following components: Adding volume, Decreasing costs, Differentiating/increasing willingness-to-pay, Improving industry attractiveness, Neutralizing/normalizing risk, and Generating and using knowledge and other resources.