# MBA Fellow Addresses Sustainability and Brand Perception at Nespresso

CSB Blog

November 9, 2020 ![Leora Rosenberg Headshot](/sites/default/files/styles/246w/public/assets/images/Leora%20Rosenberg%20Headshot.png?itok=Kk-2If39) During the summer of 2020, Leora Rosenberg (MBA '21) interned at Nespresso, through NYU Stern's [MBA Sustainability and Human Rights Fellowship](https://www.stern.nyu.edu/experience-stern/about/departments-centers-initiatives/centers-of-research/center-sustainable-business/career-development/student-programs/corporate-sustainability-and-human-rights-summer-fellowship). Read on to learn more about her time there:

**Name**: Leora Rosenberg
**Year**: 2021
**Specializations**: Business Analytics, Strategy, & Marketing

**Briefly describe your internship experience (org/company, department, your focus projects/deliverables, how you came to find this role).**
I spent the summer at Nespresso, working primarily with the marketing communications team. For my main project, I analyzed how communications highlighting sustainability could enhance Nespresso’s brand identity and support its consumer and sales channel marketing goals, and I ultimately presented senior marketing executives with recommendations on the role that social impact initiatives should play in 2021 brand communication strategy.

**How did this experience shape the rest of your time at Stern? How did it shape your future career path?**
My internship was one of the highlights of my time as an MBA student. My professional experience in consumer insights has been mostly on the quantitative side, so I was thrilled to be exposed to more qualitative information and given the latitude to decide which research methodology was appropriate for which question.

**What are the biggest challenges and opportunities that this sector faces with respect to sustainability?**
I believe that one of the biggest challenges is consumers’ perceptions that single-serve coffee systems are wasteful. Nespresso capsules are recyclable, and in New York City, consumers can put their used capsules in their curbside recycling bins – it’s really easy!

**Tell us one fun fact.**
My family used to be completely obsessed with our instant coffee, very passionate about our favorite brand. Now we drink Nespresso, and we’re slowly turning into coffee snobs.