# Carbon-Neutrality Commitments Pay Off - CSB Research Featured in The Economist

Center for Sustainable Business

November 13, 2020 ![image](/sites/default/files/styles/246w/public/assets/images/Screen%20Shot%202020-11-13%20at%203.29.14%20PM.png?itok=ncXV90vf) Amazon, Apple, and Microsoft have all made sweeping pledges to become carbon-neutral in the not-so-distant future. The Economist [article](https://applied.economist.com/articles/how-do-you-go-carbon-neutral), "How do you make your company carbon neutral?" affirms this by contending that focusing on energy procurement can deliver benefits across the supply chain by reducing risk and improving resilience.

[NYU Stern CSB's Sustainable Marketshare Index](https://www.stern.nyu.edu/experience-stern/about/departments-centers-initiatives/centers-of-research/center-sustainable-business/research/research-initiatives/csb-sustainable-market-share-index) is highlighted in the article to affirm the business case for companies' uptake of sustainable marketing strategies. According to the index, products marketed as sustainable saw higher sales than their conventially-marketed counterparts between 2015 and 2019.

Excerpt: "The process is the same regardless of the size of the organisation: understand your carbon footprint by measuring your emissions; set an ambition, such as being net-zero or carbon negative; and take action by reducing and offsetting those emissions."

Read the full article [here.](https://applied.economist.com/articles/how-do-you-go-carbon-neutral)