# GreenBiz: Green Marketing Can Boost Brands' Reach By A Third, Study Finds

Center for Sustainable Business

July 5, 2023 ![](/sites/default/files/styles/246w/public/GreenBiz.jpg?itok=m2D9i2ni)"*Effective environmental sustainability messaging in corporate communications can enhance brand reach among consumers by up to a third, according to new "first of its kind" research that demonstrates how 'the sustainability amplifier effect is real.'*

*Global PR agency Edelman published findings from research carried out by New York University's Stern Center for Sustainable Business aimed at providing a best practice guide for environmental messaging for leading brands.*"

Read the full article [here on GreenBiz](https://www.greenbiz.com/article/green-marketing-can-boost-brands-reach-third-study-finds).