# Tensie Whelan on Sustainability-Marketed Products

Center for Sustainable Business

March 27, 2019 ![Tensie Whelan](/sites/default/files/styles/246w/public/assets/images/Tensie_News%20Feature_19.jpg?itok=bFb6JLOQ) In a contributed article with CEF, Professor Tensie Whelan highlights the Center for Sustainable Business' research, in partnership with IRI, on sustainability-marketed products.

A quote from the article: "We assessed sustainability claims in each category, looking for third-party certifications or clear claims such as GMO-free. We looked at more than 73,000 SKUs to determine which made claims and which qualified. In most categories, we did not include “natural” as a sustainability claim as it was not clear that consumers would see it as sustainable."

[To read the full article, click here. ](http://www.corporateecoforum.com/sustainability-marketed-products-are-responsible-for-half-the-category-growth-in-cpg/)