# Director Whelan comments on Elon Musk's strategy for developing consumer sustainability solutions

Center for Sustainable Business

October 28, 2016 ![](/sites/default/files/styles/246w/public/assets/images/HuffingtonPost.jpg?itok=fYlsRa8H) Excerpt from [Huffington Post:](http://www.huffingtonpost.com/entry/tesla-solar-roof_us_5814025ae4b0390e69d07c6e) "The allure that this guy has for sparking the imagination of people, he does bring a certain panache to this for sure,' [Tensie Whelan](http://www.stern.nyu.edu/faculty/bio/tensie-whelan), director of the Center for Sustainable Business, told Huffington Post ahead of the announcement. 'How he thinks in systems is really interesting - connecting the roof, the battery and the car. That broader, fully integrated solution is a smart way to go.'"

[Read more.](http://www.huffingtonpost.com/entry/tesla-solar-roof_us_5814025ae4b0390e69d07c6e)