# NYU Stern Digital Innovation Conference 2019 ![](/sites/default/files/styles/866w/public/assets/images/NYCSkyline_B%26W.jpg?h=fffb7547&itok=l3zMl8FX) ## Digital Innovation Conference: Platform Strategy **Friday September 27, 2019** Hosted by NYU Stern Fubon Center Top academics, innovative startups, and forward-looking institutions discussed the challenges and opportunities of platform strategy --- ## Conference Speakers [ ![Joseph Borrello](/sites/default/files/styles/500w_x_625h/public/2025-03/borrello.png?h=4a73a15d&itok=0tp5Ps6S) ](https://www.linkedin.com/in/josephborrello/) [## Joseph Borrello ](https://www.linkedin.com/in/josephborrello/)CTO at BioSapien [BIO](https://www.linkedin.com/in/josephborrello/) [ ![J.P. Eggers](/sites/default/files/styles/500w_x_625h/public/2024-07/pa_jpeggers_leadershop.png?h=4ecf8430&itok=Ds_EIASl) ](https://www.stern.nyu.edu/faculty/bio/jp-eggers) [## J.P. Eggers ](https://www.stern.nyu.edu/faculty/bio/jp-eggers)Interim Dean and the Catherine & Peter Kellner Professor of Entrepreneurship at NYU Stern [Bio](https://www.stern.nyu.edu/faculty/bio/jp-eggers) [ ![Chaim Fried](/sites/default/files/styles/500w_x_625h/public/2025-03/fried.jpg?h=6f208201&itok=WYQ1hg12) ](https://www.linkedin.com/in/fried-chaim/) [## Chaim Fried ](https://www.linkedin.com/in/fried-chaim/)Founder & Chief Product Officer of OWAL [BIO](https://www.linkedin.com/in/fried-chaim/) [ ![Umang Dua](/sites/default/files/styles/500w_x_625h/public/2025-03/dua.jpeg?h=f7495f53&itok=t_nFAwgQ) ](https://www.linkedin.com/in/umangdua/) [## Umang Dua ](https://www.linkedin.com/in/umangdua/)Founder and COO of Handy (click below for more) [BIO](https://www.linkedin.com/in/umangdua/) [ ![Sunil Gangwani](/sites/default/files/styles/500w_x_625h/public/2025-03/gangwani.jpeg?h=f7495f53&itok=wRSXKx7i) ](https://www.linkedin.com/in/gangwanisunil/) [## Sunil Gangwani ](https://www.linkedin.com/in/gangwanisunil/)Co-founder of Plootus [BIO](https://www.linkedin.com/in/gangwanisunil/) [ ![Annabelle Gawer](/sites/default/files/styles/500w_x_625h/public/2025-03/gawer.jpg?h=91763ee6&itok=BVmbt95D) ](https://www.linkedin.com/in/prof-annabelle-gawer-b223734/) [## Annabelle Gawer ](https://www.linkedin.com/in/prof-annabelle-gawer-b223734/)Director of the Centre of Digital Economy at the University of Surrey [BIO](https://www.linkedin.com/in/prof-annabelle-gawer-b223734/) [ ![Headshot of Hanna Halaburda](/sites/default/files/styles/500w_x_625h/public/assets/images/Halaburda-Stern-large.JPG?h=8bf64f20&itok=FRh9PM4e) ](https://www.stern.nyu.edu/faculty/bio/hanna-halaburda) [## Hanna Halaburda ](https://www.stern.nyu.edu/faculty/bio/hanna-halaburda)Associate Professor of Technology, Operations and Statistics at NYU Stern [Bio](https://www.stern.nyu.edu/faculty/bio/hanna-halaburda) [ ![Aija Leiponen](/sites/default/files/styles/500w_x_625h/public/2025-03/leiponen.jpeg?h=f7495f53&itok=2TzR3gB3) ](https://www.linkedin.com/in/aija-leiponen-86400a2/) [## Aija Leiponen ](https://www.linkedin.com/in/aija-leiponen-86400a2/)Professor of Applied Economics and Management at Cornell University [BIO](https://www.linkedin.com/in/aija-leiponen-86400a2/) [ ![Sara Nadel](/sites/default/files/styles/500w_x_625h/public/2025-03/nadel_1.jpeg?h=f7495f53&itok=2fST7Jq8) ](https://www.linkedin.com/in/saranadel/) [## Sara Nadel ](https://www.linkedin.com/in/saranadel/)Co-founder of StellarEmploy [BIO](https://www.linkedin.com/in/saranadel/) [ ![Jihoon Rim](/sites/default/files/styles/500w_x_625h/public/2025-03/rim.png?h=7c1f0b38&itok=P0VWQIrx) ](https://www.linkedin.com/in/jihoonrim/) [## Jihoon Rim ](https://www.linkedin.com/in/jihoonrim/)Adjunct Professor at NYU Stern and founder of the Jihoon Rim Foundation [BIO](https://www.linkedin.com/in/jihoonrim/) [ ![Rob Seamans headshot](/sites/default/files/styles/500w_x_625h/public/2023-09/rseamans2023.jpg?h=b7f744b4&itok=13l5ME6t) ](https://www.stern.nyu.edu/faculty/bio/robert-seamans) [## Robert Seamans ](https://www.stern.nyu.edu/faculty/bio/robert-seamans)Professor at NYU Stern and Director of Stern’s Center for the Future of Management [Bio](https://www.stern.nyu.edu/faculty/bio/robert-seamans) [ ![Melissa A. Schilling](/sites/default/files/styles/500w_x_625h/public/2023-04/melissa_Schilling.jpg?h=559b5251&itok=XmQKMf9M) ](https://www.stern.nyu.edu/faculty/bio/melissa-schilling) [## Melissa Schilling ](https://www.stern.nyu.edu/faculty/bio/melissa-schilling)Fubon Center Tech Innovation Director and Professor at NYU Stern [Bio](https://www.stern.nyu.edu/faculty/bio/melissa-schilling) [ ![Greg Sivinski](/sites/default/files/styles/500w_x_625h/public/2025-03/sivinski.jpeg?h=f7495f53&itok=KM39sDRl) ](https://www.linkedin.com/in/greg-sivinski-3a028b/) [## Greg Sivinski ](https://www.linkedin.com/in/greg-sivinski-3a028b/)Former Assistant General Counsel at Microsoft [BIO](https://www.linkedin.com/in/greg-sivinski-3a028b/) [ ![Arun Sundararajan Director, Fubon Center for Technology, Business and Innovation,](/sites/default/files/styles/500w_x_625h/public/2024-08/finalarun.png?h=0c88c604&itok=ebUggpJG) ](https://www.stern.nyu.edu/faculty/bio/arun-sundararajan) [## Arun Sundararajan ](https://www.stern.nyu.edu/faculty/bio/arun-sundararajan)Professor of Technology, Operations and Statistics at NYU Stern [Bio](https://www.stern.nyu.edu/faculty/bio/arun-sundararajan) [ ![Marshall Van Alstyne](/sites/default/files/styles/500w_x_625h/public/2025-03/van_alstyne.jpeg?h=f7495f53&itok=Hv1DSdCY) ](https://www.linkedin.com/in/marshall-van-alstyne-62006413/) [## Marshall Van Alstyne ](https://www.linkedin.com/in/marshall-van-alstyne-62006413/)Professor at Boston University’s Questrom School of Business [BIO](https://www.linkedin.com/in/marshall-van-alstyne-62006413/) [ ![Youngjin Yoo](/sites/default/files/styles/500w_x_625h/public/2025-03/yoo.jpeg?h=f7495f53&itok=zuteEbC_) ](https://www.linkedin.com/in/youngjinyoo/) [## Youngjin Yoo ](https://www.linkedin.com/in/youngjinyoo/)Professor in Entrepreneurship at Case Western University [BIO](https://www.linkedin.com/in/youngjinyoo/) prev next - - - slide 1 - slide 2 - slide 3 - slide 4 - slide 5 - slide 6 - - ![2019 Digital Innovation Conference - Welcome and Opening Keynote](/sites/default/files/styles/965w_x_564h/public/2025-03/1_11.png.webp?itok=4xtHowMx) [ Play Video ](#) Welcome and Opening Keynote (Arun Sundararajan, Umang Dua) - ![2019 Digital Innovation Conference - Plenary Session 1: Creative Value Through Platform Governance](/sites/default/files/styles/965w_x_564h/public/2025-03/2_14.png.webp?itok=oR3W2qEn) [ Play Video ](#) Plenary Session 1: Creative Value Through Platform Governance (Melissa Schilling, Aija Leiponen, Hanna Halaburda) - ![2019 Digital Innovation Conference - Keynote: Are Platform Firms Different?](/sites/default/files/styles/965w_x_564h/public/2025-03/3_10.png.webp?itok=MoOYhJaO) [ Play Video ](#) Keynote: Are Platform Firms Different? (Marshall Van Alstyne) - ![2019 Digital Innovation Conference - Demo Sessions](/sites/default/files/styles/965w_x_564h/public/2025-03/4_7.png.webp?itok=0HyMtITq) [ Play Video ](#) Demo Sessions (Sunil Gangwani, Sara Nadel, Joseph Borrello) - ![2019 Digital Innovation Conference - Plenary Session 2: Platform Business Models](/sites/default/files/styles/965w_x_564h/public/2025-03/5_4.png.webp?itok=pPva87DO) [ Play Video ](#) Plenary Session 2: Platform Business Models (Annabelle Gawer, Jihoon Rim, Youngjin Yoo) - ![2019 Digital Innovation Conference - Panel: Big Tech Platforms and Increased Regulatory Scrutiny](/sites/default/files/styles/965w_x_564h/public/2025-03/6_1.png.webp?itok=vtO-On6W) [ Play Video ](#) Panel: Big Tech Platforms and Increased Regulatory Scrutiny (Greg Sivinski, Robert Seamans, JP Eggers, Chaim Fried) ## PROGRAM Show All | Hide All Welcome and Opening Keynote Umang Dua, Handy Arun Sundararajan, NYU Stern Plenary Session 1: Creating Value Through Platform Governance A Star is Born: How Platform Hubs Orchestrate the Success of Complements (Melissa Schilling, NYU Stern) [slides](https://www.stern.nyu.edu/sites/default/files/assets/documents/1.%20A%20Star%20is%20Born%20092019.pdf) Innovation Strategies in the Markets for Data (Aija Leiponen, Cornell) Platform Competition with Multihoming: Subsidize or Not? (Hanna Halaburda, NYU Stern) [slides](https://www.stern.nyu.edu/sites/default/files/assets/documents/3.%202019-09-27%20multihoming%20Fubon%20presenatation.pdf) Keynote: Are Platform Firms Different? Marshall Van Alstyne, BU [slides](https://www.stern.nyu.edu/sites/default/files/assets/documents/4.%20NYU%20Platforms%20Different%20Q%20v1.0.pdf) Demo Sessions Sunil Gangwani, Co-Founder, Plootus [slides](https://www.stern.nyu.edu/sites/default/files/assets/documents/5.%20PlootusPitch%20092019%20Final%20for%20publishing.pdf) Sara Nadel, CoFounder and Chief Science Officer, StellarEmploy [slides](https://www.stern.nyu.edu/sites/default/files/assets/documents/6.%20StellarEmploy%20NYU%20Digital%20Transformations%20Conference%2020190926%20for%20upload.pdf) Joseph Borrello, CTO, BioSapien, Inc. [slides](https://www.stern.nyu.edu/sites/default/files/assets/documents/7.%20Biosapien-SternConferencePitch.pdf) Plenary Session 2: Platform Business Models The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power (Annabelle Gawer, University of Surrey) Platform business, SO WHAT? (Jihoon Rim, NYU Stern) Evolution of WordPress (Youngjin Yoo, Case Western Reserve University) [slides](https://www.stern.nyu.edu/sites/default/files/assets/documents/10.%20NYU%202019%20Evolution%20of%20WordPress.pdf) Panel: Big Tech Platforms and Increased Regulatory Scrutiny Greg Sivinski, Microsoft Robert Seamans, NYU Stern JP Eggers, NYU Stern Chaim Fried, Owal