# BrandYOUtation: At the Nexus of Brand, Individuality and Reputation

1 Books July 14, 2025 ![BrandYOUtation book cover](/sites/default/files/styles/246w/public/2025-07/img_2755.jpeg?itok=Rb5N1br2)By Jacqueline Strayer

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*BrandYOUtation: At the Nexus of Brand, Individuality, and Reputation* challenges you to examine the experience that others have of you and how it shapes your professional identity.

NYU Stern Adjunct Professor [Jacqueline Strayer](https://www.sps.nyu.edu/faculty-directory/16841-jacqueline-f-strayer.html) offers a dynamic framework for integrating your brand, individuality, and reputation with intentionality. Through self-reflection, defining what sets you apart, building your relationships and power along with the strategic use of storytelling, including her 90-Second You® method, you'll actively shape how others perceive you. This book goes beyond the conventional; it's transformative. *BrandYOUtation* is a call to action, guiding you on a course of action that reflects your ambitions and vision for the future.

To learn more, visit [Amazon](https://www.amazon.com/BrandYOUtation-Nexus-Brand-Individuality-Reputation/dp/B0F5CK67Q9).