# Prof. Adam Alter's research on how our names can determine our success is featured

1 February 9, 2012 Fox Business ![Fox Business logo](/sites/default/files/styles/246w/public/assets/images/con_031722.jpg?itok=a0Gxu60a)>

Excerpt from [Fox Business](http://smallbusiness.foxbusiness.com/entrepreneurs/2012/02/09/how-our-names-determine-success-at-work/) -- "People simply aren’t aware of the subtle impact that names can have on their judgments."

[Read more](http://smallbusiness.foxbusiness.com/entrepreneurs/2012/02/09/how-our-names-determine-success-at-work/)