# Prof. Sinan Aral's research on the power of social networks to spread behavioral change

1 September 13, 2012 Stern in the News ![](/sites/default/files/styles/246w/public/assets/images/con_032342.jpg?itok=wDTMiQ6N)>

Excerpt from [Science News](http://www.sciencenews.org/view/generic/id/345048/title/Facebook_peer_pressure_gets_out_the_vote) -- “'Prior work on political mobilization and motivation for voting has been focused on the individual,' says information economist [Sinan Aral](http://www.stern.nyu.edu/faculty/bio/sinan-aral) of New York University. 'This paper presents really nice large-scale evidence that political mobilization is a peer-to-peer activity.'”

[Read more](http://www.sciencenews.org/view/generic/id/345048/title/Facebook_peer_pressure_gets_out_the_vote)