# Prof. Vishal Singh's research on how conservativism is reflected in purchasing decisions

Research in the News

— February 13, 2013

As seen in: The Wall Street Journal

![Wall Street Journal logo](/sites/default/files/styles/246w/public/assets/images/wsjlogo.jpg?itok=5Qt0z3WX)

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Excerpt from [The Wall Street Journal](http://blogs.wsj.com/ideas-market/2013/02/13/in-places-red-not-blue-a-preference-for-the-tried-and-true/) -- "A trio of business professors studied six years of supermarket purchases in counties covering nearly half the U.S. population and found that, when it comes to groceries, conservatives like established national brands—and are significantly less likely to try new items."

[Read more](http://blogs.wsj.com/ideas-market/2013/02/13/in-places-red-not-blue-a-preference-for-the-tried-and-true/)

Additional coverage appeared in The Daily Telegraph.