# Prof. Anindya Ghose's research on Amazon vs. bookstore sales

1 November 6, 2013 MIT Technology Review ![](/sites/default/files/styles/246w/public/assets/images/con_031606.jpg?itok=1xJUhJ6A)>

Excerpt from [MIT Technology Review](http://www.technologyreview.com/news/520796/the-internet-killed-distance-mobile-computing-brought-it-back/) -- "Research shows that people weigh these disadvantages \[of online shopping\] against the benefits of buying online. Along with colleagues Chris Forman and [Anindya Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose), I examined what happened to Amazon’s book sales at 1,497 U.S. locations when a Walmart or Barnes & Noble opened nearby. We found that customers who lived near the newly opened stores bought many fewer best-sellers from Amazon."

[Read more](http://www.technologyreview.com/news/520796/the-internet-killed-distance-mobile-computing-brought-it-back/)