# Don’t Be Fooled By Corporate Losses

1 Opinion June 1, 2021 Financial Times ![Baruch Lev](/sites/default/files/styles/246w/public/assets/images/blev---article---2019.jpg?itok=0Cgc-6Yf) By Baruch Lev >

A colleague opens his MBA finance class by asking the students: “Who would invest in a company which reported 10 consecutive years of losses?”

Some of the students wonder whether they are in the right class, and no hands are raised. The instructor continues: “Too bad, if you had invested in such a company, say Amazon or Tesla, you would have been a billionaire by now.”

The instructor’s case isn’t an aberration. In fact, investing in losing companies, as long as you know which ones to choose, is very lucrative.

Read the full [*Financial Times* article](https://www.ft.com/content/9f77bf14-6cad-48d2-b068-e625ed44f1fd).

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*Baruch Lev is the Philip Bardes Professor of Accounting and Finance.* ## More from Baruch Lev

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