# Facebook’s Wearable Glasses Can Succeed Where Google Glass Flopped

1 Opinion September 26, 2021 ![ashish bhatia smiling](/sites/default/files/styles/246w/public/assets/images/abhatia%20230x260%20feature.png?itok=t1vElrsH) By Ashish K. Bhatia >

Facebook recently announced its highly anticipated wearable sunglasses that can record video from a user’s perspective. Despite many of our legitimately squeamish reactions to this new product, one of Facebook’s decisions in this launch is likely to make it a success where Google Glass failed.

Taking a page from the business school curriculum, Facebook leveraged an effectual approach to its launch by partnering with Ray-Ban — a lesson all new product managers would do well to remember.

To best understand this, we need to first revisit Google Glass. It launched in 2011 as a prototype for only select users. Consistent with Google’s approach with beta launching at the time, these users paid $1,500 for their chance to play and test out what looked and felt like the future.

Read the full [*TechCrunch* article](https://techcrunch.com/2021/09/26/facebooks-wearable-glasses-can-succeed-where-google-glass-flopped/).

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*Ashish K. Bhatia is a Clinical Associate Professor of Management & Entrepreneurship and the Academic Director of the B.S. in Business, Technology, and Entrepreneurship Program.*## More from the authors

- [But I'm Not an Entrepreneur - By Ashish Bhatia](https://www.stern.nyu.edu/experience-stern/faculty-research/im-not-entrepreneur-ashish-bhatia)
- [Can Entrepreneurship Be Taught in a Classroom?](https://www.stern.nyu.edu/experience-stern/faculty-research/can-entrepreneurship-be-taught-classroom)