# How Will Birkenstocks Fare After Its Billion-Dollar Bet To Go Public?

1 Opinion September 9, 2023 New York Post ![Thomai Serdari](/sites/default/files/styles/246w/public/2023-03/Thomai%201122.jpg?itok=cnP_jFFj)By Thomaï Serdari

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As a youngster in the 1980s, I eagerly awaited the summer season, when our unglamorous resort town in eastern Greece would be inundated by hordes of tourists clad in Birkenstocks.

The Germans would always pair them with a pair of white socks, while the French would go sockless.

In a country where you don’t even take the trash out unless you’re properly dressed, we loved making fun of Birkenstock wearers for their lack of “good taste.”

Read full [***New York Post* article**](https://nypost.com/2023/09/09/birkenstocks-billion-dollar-bet/).
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*Thomaï Serdari is a Clinical Associate Professor of Marketing and Director of the Fashion & Luxury MBA at NYU Stern School of Business.*

## More from Thomaï Serdari

- [Kering: Share price as reflection of brand synergies](https://www.stern.nyu.edu/experience-stern/faculty-research/serdari-kering-share-price)