# Big Data Conference 2015

**Date**: October 23, 2015
*\*By invitation only*

The NYU 2015 conference on digital big data, smart life and mobile marketing analytics will explore how mobile technologies and connected smart devices affect advertising, promotions, marketing ROI, and omni-channel targeting effectiveness. Topics may include geo-fencing, geo-conquesting, in-store beacons, mobile social, mobile search, mobile web and app platforms in the contexts of competition, brand deep engagement, coupon customization, and cross-channel cross-devices attribution. Featured keynote speakers include Professor [Anindya Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose), Dan Goldstein (Microsoft), Dominique Hanssens (UCLA), K Sudhir (Yale), Olivier Toubia (Columbia) and Michel Wedel (University of Maryland).

Co-sponsored by: - Global Center for Big Data in Mobile Analytics at Temple University's Fox School of Business
- INFORMS Society for Marketing Science
- Marketing Science Institute
- NYU Stern

Learn more [here](/experience-stern/about/departments-centers-initiatives/academic-departments/marketing/events/conferences/big-data-2015).

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— 10/23/2015

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