# Research Director Craig Stacey Examines How to Measure Return on Marketing Investment

Graduate marketing students gathered for a forum with [E. Craig Stacey](http://www.stern.nyu.edu/faculty/bio/craig-stacey), research director for the NYU Stern [Center for Measurable Marketing](/experience-stern/about/departments-centers-initiatives/academic-departments/marketing/center-for-measurable-marketing) and founding partner of The Marketing Productivity Group. Stressing the importance of accountability for marketers, Stacey shared a framework for evaluating marketing productivity. He examined several models and methods for measuring return on marketing investment, and demonstrated how market expenditures and other drivers affect performance measures, including sales and market share.

Follow Stern’s [Center for Measurable Marketing](/experience-stern/about/departments-centers-initiatives/academic-departments/marketing/center-for-measurable-marketing) on Twitter [@MeasurableMktg](https://twitter.com/#!/measurablemktg)

Research Center Events

— 3/28/2012

![](/sites/default/files/styles/480w/public/assets/images/con_035925.jpg?itok=j4i_D29j)## Learn more about NYU Stern's Center for Measurable Marketing

- [Center for Measurable Marketing](http://www.stern.nyu.edu/experience-stern/about/departments-centers-initiatives/academic-departments/marketing/center-for-measurable-marketing/index.htm)
- [Measurable Marketing Event Brochure](http://pages.stern.nyu.edu/~atakos/Center/3-28-12MeasuringROMI.pdf)

## Past Center for Measurable Marketing events:

- [2012 “Measurable Marketing in a Social World” Conference](http://www.stern.nyu.edu/experience-stern/news-events/events/measurable-mktg-conference2012)
- [2011 "Measurable Marketing in a Digital World" Conference](http://www.stern.nyu.edu/experience-stern/news-events/UAT_024021)
- [Center for Measurable Marketing Speaker Series with John Bell of Social@Ogilvy](/node/46492)

## Center for Measurable Marketing Research

- [Center for Measurable Marketing Studies the Impact of Social Media on Store Traffic](/node/4743)
- [Center for Measurable Marketing Releases Study on Conversational ROI™](/node/46229)