# Live Case: Deja Brew and the Green Meanie

**Date**: Friday, April 9, 2021
**Location**: Virtual, by invitation only.

On April 9th, the Leadership Accelerator launches its inaugural Live case.

It’s January 2019. Students are at a conference table with five other members of the newly appointed management team of Deja Brew, an NYC coffee shop. The board of directors — a group of executives — has tasked them with launching a product: the Green Meanie. It's make or break for Deja Brew...and students are responsible for its success.

Students will work with their team to establish a launch strategy for the Green Meanie and present to the board. MBA student coaches will observe and debrief team dynamics.

For more information, please visit the Leadership Accelerator's [event page](https://www.stern.nyu.edu/experience-stern/about/departments-centers-initiatives/leadership-accelerator-initiative/events/live-case-deja-brew-and-green-meanie-0).

Business and Policy Leader Events

— 4/9/2021

![Green Meanie juice bottle](/sites/default/files/styles/480w/public/assets/images/Green%20Meanie%20Article.jpg?itok=3HKTy7ZG)