# Mission: Appossible, the NYU Mobile App Contest, Hosts Kickoff Event

NYU students, alumni, faculty and staff gathered at NYU Stern on February 8 for the kickoff of the Second Annual [MISSION: APPOSSIBLE, the NYU Mobile App Contest](http://nyucontest.messapps.com/). A collaborative effort between Stern's [W. R. Berkley Innovation Labs](/node/43725) and Messapps, a New York-based design and development studio, the event began with an overview of the contest from [Cynthia Franklin](http://www.stern.nyu.edu/faculty/bio/cynthia-franklin), director of entrepreneurship at the W. R. Berkley Innovation Labs and adjunct professor at Stern. Prospective participants then engaged in a Q&A session and an interactive presentation on mobile app best practices by Vasily Malyshev, CEO of Messapps. "Sales of mobile apps grew exponentially in 2016," said Franklin. "This contest is a great opportunity for entrepreneurs to bring their ideas to a rapidly expanding market, with no prior coding experience required."

Designed for techies and non-techies alike, MISSION: APPOSSIBLE provides entrepreneurs in the NYU community with the tools and know-how needed to launch a successful mobile app – without any coding experience required. For more information, please visit the contest [website](http://nyucontest.messapps.com/).

*About the NYU Stern W.R. Berkley Innovation Lab*
The NYU Stern W. R. Berkley Innovation Labs are dedicated to empowering students, faculty and alumni to think more creatively and act more effectively on problems in business and society.
![Mission: Appossible body image](http://www.stern.nyu.edu/sites/default/files/assets/images/vasily.jpg)

Research Center Events

— 2/8/2017

![](/sites/default/files/styles/480w/public/assets/images/franklin-article.jpg?itok=qq6QKarA)This contest is a great opportunity for entrepreneurs to bring their ideas to a rapidly expanding market, with no prior coding experience required.

## Past Events

- [Mission: Appossible 2016](/node/51522)