# MISSION: APPOSSIBLE Kick-off Draws Growing Community of Mobile App Developers at NYU

More than 150 students, alumni, faculty and staff gathered at NYU Sternon February 3 for the kickoff of the First Annual [MISSION: APPOSSIBLE Mobile App Contest](http://nyucontest.messapps.com/). A collaborative effort between Stern's [W.R. Berkley Innovation Lab](/node/43672) (iLab) and Messapps, a New York-based design and development studio, the event began with an overview of the new contest and continued with a workshop on mobile app business principles and best practices. Designed for techies and non-techies alike, MISSION: APPOSSIBLE provides entrepreneurs in the NYU community with the tools and know-how needed to launch a successful mobile app – without any coding experience required.

Over the course of this three-month contest, the iLab and Messapps will offer current hands-on workshops, coaching sessions and crucial technical assistance for NYU students, faculty and staff – as well as NYU Stern alumni – seeking to create the world’s next great mobile app. Teams of up to six people will build wireframes, prepare a marketing plan and submit a comprehensive design template for their app concept. MISSION: APPOSSIBLE will culminate with a final Pitch Day on May 2. Winners will be announced during the [$200K Entrepreneurs Challenge](http://www.stern.nyu.edu/experience-stern/about/departments-centers-initiatives/centers-of-research/w-r-berkley-innovation-lab/entrepreneurs-challenge) Final Pitch-off and Awards Ceremony on May 6.
![Mission Appossible](https://www.stern.nyu.edu/sites/default/files/assets/images/Post%20Kickoff%20Feature%20Photo300x300.jpg "Mission Appossible")

For more information, please visit the [contest website](http://nyucontest.messapps.com/) and follow the conversation on Twitter: #MissionAppossible.

*About the NYU Stern W.R. Berkley Innovation Lab*
The NYU Stern W.R. Berkley Innovation Lab is dedicated to conducting and supporting entrepreneurship research and education.

Research Center Events

— 2/3/2016

![Mission Appossible](/sites/default/files/styles/480w/public/assets/images/missionappossible230x260.jpg?itok=1XTUqNRs)###  Learn more about Stern's W.R. Berkley Innovation Lab (iLab)

[![Berkley Center for Entrepreneurship & Innovation](/sites/default/files/assets/images/con_031592.jpg)](/experience-stern/about/departments-centers-initiatives/centers-of-research/berkley-center)