# NYU 2017 Conference on Digital, Mobile Marketing, and Social Media Analytics

**Date:** December 8-9, 2017
*\*By invitation only*

Over 3.6 billion people worldwide are deeply engaged with smartphone devices, machine-to-machine connected solutions, wearables and Internet-of-things technologies.

As marketers can send ads to smartphone users anywhere they are, the marketing discipline now has the tremendous opportunity to develop new theories and industry practices for manager and consumer insights. This conference will explore how mobile technologies and connected smart devices affect advertising, promotions, marketing ROI and omni-channel targeting effectiveness.

Topics may include geo-fencing, geo-conquesting, in-store beacons, mobile social, mobile search, mobile web and app platforms in the contexts of competition, brand deep engagement, coupon customization and cross-channel cross-device attribution.

Professor [Russell Winer](http://www.stern.nyu.edu/faculty/bio/russell-winer) is one of the event organizers and Professor [Anindya Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose) is one of the featured keynote speakers, with presentations by Professors [Alixandra](http://www.stern.nyu.edu/faculty/bio/alixandra-barasch)[ Barasch](http://www.stern.nyu.edu/faculty/bio/alixandra-barasch), [Daria Dzyabura](http://www.stern.nyu.edu/faculty/bio/daria-dzyabura), [Xiao Liu](http://www.stern.nyu.edu/faculty/bio/xiao-liu) and more.

This event is co-sponsored by the Global Center for Big Data in Mobile Analytics at Temple University's Fox School of Business.

Learn more [here](http://www.stern.nyu.edu/experience-stern/about/departments-centers-initiatives/academic-departments/marketing/events/conferences/big-data-conference-2017).

Business and Policy Leader Events

— 12/8/2017

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