# NYU Stern to Host Conference on “Measurable Marketing in the Path-to-Purchase” 1 Press Releases September 13, 2012 ![](/sites/default/files/styles/246w/public/assets/images/con_034717.gif?itok=96MrWu5t)> **What:** 2012 Conference on “[Measurable Marketing in the Path-to-Purchase](http://www.stern.nyu.edu/experience-stern/about/departments-centers-initiatives/academic-departments/marketing/center-for-measurable-marketing/events/measurable-marketing-path-to-purchase/index.htm),” hosted by NYU Stern’s Center for Measurable Marketing **When:** Friday, September 28, 2012 **Where:** NYU Stern, 44 West Fourth Street, KMC 1-70, New York, NY Themes include: - Customer mindset metrics and brand performance - In-store drivers of unplanned spending - Digital influences on shopping behavior - Effects of search and social influences on shoppers - Emotional aspects of buying behavior - New measurement techniques Featured speakers include: - Eric Rasmussen, vice president of market research, Groupon - Steve Frenda, managing director, Path to Purchase Institute - Jared Schrieber, founder & CEO, InfoScout - Jeff Greenfield, COO and co-founder, C3 Metrics - Josh Chasin, chief research officer, comScore And NYU Stern faculty: - Russ Winer, chair, NYU Stern’s Marketing department - Craig Stacey, research director, NYU Stern’s Center for Measurable Marketing - Sam Hui, assistant professor of marketing, NYU Stern For more information, visit: [www.cmmconference.com](http://www.cmmconference.com/) **About NYU Stern’s Center for Measurable Marketing** NYU Stern’s Center for Measurable Marketing provides leadership to promote the development, understanding and application of marketing measurement methodologies to quantify marketing’s impact on business. To RSVP, please contact Anna Christensen in Stern’s Office of Public Affairs at or 212-998-0561. ## Learn more about NYU Stern's Center for Measurable Marketing - [Center for Measurable Marketing](/experience-stern/about/departments-centers-initiatives/academic-departments/marketing/center-for-measurable-marketing) ## Past Center for Measurable Marketing events - [2012 "Measurable Marketing in a Social World" Conference](/node/4767) - [2011 "Measurable Marketing in a Digital World" Conference](/node/3078) - [Center for Measurable Marketing Speaker Series with John Bell of Social@Ogilvy](/node/46492) ## Center for Measurable Marketing Research - [Center for Measurable Marketing Studies the Impact of Social Media on Store Traffic](/node/4743) - [Center for Measurable Marketing Releases Study on Conversational ROI™](/node/46229)