# Prof. Adam Alter speaks at TEDxSydney and is interviewed about his book, "Drunk Tank Pink"

1 Faculty News April 28, 2014 ![ABC Online logo](/sites/default/files/styles/246w/public/assets/images/con_042219.jpg?itok=fA6yLEvN)>

Excerpt from [ABC.net](http://www.abc.net.au/classic/content/2014/04/28/3987510.htm?WT.mc_id=Radio_Radio-ClassicFM-Midday%7CAdamalter_TWT%7CABCClassic) -- "That, to me, is the most staggering piece: that this color, something that we see visually, can actually change how we feel physically. It turns us into weaker people as we perceive the color...It was such a fascinating effect to me that it became an emblem for what I discuss in the book, which is how the world, in all sorts of strange ways, influences how we think, feel and behave in ways that we wouldn't expect."

[Read more](http://www.abc.net.au/classic/content/2014/04/28/3987510.htm?WT.mc_id=Radio_Radio-ClassicFM-Midday%7CAdamalter_TWT%7CABCClassic)