# Prof. Scott Galloway on Ferrero's agreement with the founder of World Nutella Day

1 Faculty News May 21, 2013 ![ABC News logo](/sites/default/files/styles/246w/public/assets/images/con_030868.jpg?itok=uLedGLOd)>

Excerpt from [ABC News](http://abcnews.go.com/Business/nutella-crisis-averted-maker-ferrero-backs/story?id=19226773#.UZzYbJzNhCN) -- "'These new platforms let people start playing with your children—your brands, your most valuable assets, which you're incredibly proud of. You feel protective, very uncomfortable,' says [Scott Galloway](http://www.stern.nyu.edu/faculty/bio/scott-galloway), professor of marketing at NYU's Stern School of Business. 'But this is also a huge opportunity, because the more you let people be emotionally invested in your brand, the stronger it is.'"

[Read more](http://abcnews.go.com/Business/nutella-crisis-averted-maker-ferrero-backs/story?id=19226773#.UZzYbJzNhCN)